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Customer Marketing Insights with Leslie Barrett

This conversation dives into the latest customer marketing insights, including tips for using customer voice to transform marketing initiatives and boost sales. What you’ll learn:

  • Why customer marketing is often misunderstood (and undervalued)
  • The importance of building a customer voice strategy and where to find potential advocates
  • How to measure (and share!) the customer marketing metrics that matter most

Meet the speakers.

About
Headshot-Leslie-Barrett

Leslie Barrett

Customer Marketing Director, Tipalti

Leslie is passionate about the power of customer advocacy to create great experiences that deepen relationships, enhance customer satisfaction and, as a result, drive revenue.

Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

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