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Fresh Face, Big Impact: Building Strong Relationships in a New Role

Join Ari Hoffman, Director of Customer Advocacy & Community at Amplitude & G2 Director of Customer Marketing, Katlin Hess, for our latest 'Customer Conversations' session focused on exploring the art of building impactful relationships in a new role. What you’ll learn:

  • Building strong cross-functional relationships from day one
  • Bringing the Voice of the Customer to life across teams
  • Keeping engagement strategies fresh in a fast-paced SaaS world
Whether you're new to a role or a seasoned professional, this conversation is packed with actionable tips and thought-provoking insights that you won't want to miss.

Meet the speakers.

About
Headshot-Ari

Ari Hoffman

Director of Customer Advocacy & Community

As a self-proclaimed 'Customer Success Fanatic,' Ari Hoffman's mission is to promote the customer experience and his business’s engagement with that experience as the foundation for growth. Currently Director of Customer Advocacy & Community, Ari previously was a customer marketing & advocacy leader at companies including Influitive, Base (formerly Crowdvocate), Coveo, and MindTouch.

Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

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