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Best Software Winners Tell All: Turn Customer Voice Into Go-To-Market Gold

Earning a Best Software Award is no walk in the park. Out of over 130,000 vendors on G2, less than 1% were recognized in 2024. 

Nabbing multiple awards? That’s even more rare. But Sprout Social, KnowBe4, and Freshworks managed to do just that, emerging as leaders in their categories and making the shortlist of buyers everywhere. 

In this webinar, C-suite leaders from these top companies will share how they’ve leaned into customer voice to score Best Software Awards—and their plan for winning again next year. 

May 2 | 12:15PM - 1PM ET

Register now

What you’ll learn:


Strategies to score a Best Software Award.


Tactics to align sales and marketing. 


How to galvanize your go-to-market with customer voice.

Meet the speakers.


Eric Gilpin

CRO at G2

As CRO of G2, Eric oversees all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ:UPWK) where the business scaled to north of $600 million in annual revenue in 2022 while serving 50% of the Fortune 500. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales. Beyond his role at G2, Eric also serves as a limited partner at the GTMfund investor network as well as an advisory board member at Sales Assembly. He’s been recognized as one of the Industry's top "40 under 40" by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. Based in Chicago, Eric has a Masters of Business Administration from Southern Methodist University’s Cox School of Business.


Scott Morris

CMO at Sprout Social

As CMO of Sprout Social, Scott Morris oversees the company's global marketing organization. With 25 years of experience leading key strategic marketing initiatives at both B2B and B2C tech companies, Scott previously held executive leadership positions at Zendesk, including SVP Global Marketing and Acting CMO. During that time he led the company’s 400-person global marketing and communications team, and was responsible for building the Zendesk brand and partnering with Sales to deliver world-class demand. For more than 10 years, Scott also held various leadership roles at Adobe where he ran product marketing for Creative Cloud, and then campaign marketing for both Creative Cloud and Document Cloud.


Cindy Zhou

CMO at KnowBe4

As Chief Marketing Officer of KnowBe4, Cindy Zhou is responsible for developing the company's global marketing, public relations, and sales development strategy.

With over 20 years of experience building high-impact marketing organizations that generate qualified leads, strong sales pipeline, industry awareness, and customer loyalty, Cindy has a proven, successful track record helping companies grow and scale both as an executive and advisor. A champion for women in technology and cybersecurity, Cindy was invited to be a founding member of the executive network, Chief, in 2021, and hosts Women in Security roundtables. In 2023, she was named as a DCA Live 2023 Star CMO for the third time and was also recognized last week as a Top 101 B2B Marketing Influencer by CMO Huddles.


Mika Yamamoto

Chief Customer and Marketing Officer at Freshworks

As Freshworks' Chief Customer and Marketing Officer, Mika Yamamoto is responsible for leading the company’s global marketing and customer experience teams. Prior to  Freshworks, Mika served as EVP and Chief Marketing and Customer Engagement Officer at F5 (NASDAQ: FFIV) — leading the company’s data, marketing, digital transformation, and customer experience efforts across all products, segments, channels, and geographies.

Before F5, she was Global President of Marketo and then became SVP and General Manager of Marketo at Adobe after it was acquired. Mika previously served as Chief Digital Marketing Officer and CMO of SMB for SAP. In addition, she has held senior leadership roles at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner, and Accenture. Mika serves on the boards of BlackLine, the Rainier Valley Food Bank, and the United Way of King County.

Register for the webinar.