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Churn No More: Harness the Power of G2 to Retain (and Grow!) Your Customers

Don’t let at-risk accounts or growth opportunities slip away. Rethink your customer marketing strategy using G2 intent data to foster long-term relationships, disrupt costly churn, and drive expansion. Claim your virtual seat with G2’s Katlin Hess and Anna Charity and learn to:

  • Proactively engage customers approaching renewal
  • Track customer satisfaction and behavior
  • Assess customer engagement with competitors
Watch now

Meet the speakers.


Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Anna Niles

Senior Product Marketing Manager, Buyer Intent & Content Marketing 

Anna is the Senior Product Marketing Manager on G2’s Buyer Intent offering. She works cross-collaboratively across Product, Marketing, and Revenue teams to build and launch revenue-driving campaigns. Before G2, Anna worked at Atlanta-based companies like 22squared, Calendly, and CallRail.

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