This emerging trend in B2B marketing provides a treasure trove of real-time data insights just...
The 3 best practices for measuring intent data performance
Maximizing efficiency and ROI with intent and bringing impact to your whole org
Executing an intent strategy with synergy (yep, synergy) across your stack, integrating with marketing automation, ABM, and sales intel tools
"Once you have access to intent data, using it in your campaigns is a no-brainer. Map back to ROI by comparing the success of campaigns powered by intent data, with those that are not."
Sara KoppesDirector, Marketing Ops and Analytics, G2