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Easy and Actionable Account-Based Marketing

Unlocking faster speed-to-lead at lower cost

Implementing Account-Based Marketing can be fast, easy, and actionable. The strategies and tactics in this guide help align sales and marketing teams to effectively drive results that matter; including reduced advertising costs and increased ROI, deal sizes, and pipeline velocity.

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In this guide, you’ll learn:


Common ABM obstacles & challenges every marketing and sales team must overcome (and no one talks about) 


The role of buyer intent data in ABM 


Tips for laying the groundwork for building multi-channel ABM campaigns


How to activate easy and actionable ABM

Learn how to reach in-market buyers with G2 Marketing Solutions

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