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Easy and Actionable Account-Based Marketing

Build smarter ABM with AI and intent data. 

ABM works — but only when it’s done right. This newly refreshed guide shows you how to make it fast, easy, and actionable using AI and buyer intent. Learn how to align with sales, lower ad costs, and turn in-market accounts into real pipeline without the complexity.
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In this guide, you’ll learn:

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Common ABM obstacles and unspoken challenges

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The pivotal role of buyer intent data in ABM

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How AI revolutionizes ABM for hyper-personalization and optimized attribution

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Tips for laying the groundwork and building multi-channel ABM campaigns

Demandbase qualifies $3.5 million in pipeline in a single quarter with the G2 Buyer Intent + Demandbase integration.

Chameleon uses G2 and Dreamdata to close pipeline 33% faster and lower CPA by 50%.

Tesorio leverages G2 to drive new business that closes 20% faster.

Learn how to reach in-market buyers in an AI-first world. 

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