Masterclass: G2 for Customer Marketers

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Rachel Bentley is G2's Senior Director of Product Management. The products she and her team builds are focused on the user journey to connect buyers with the right software to scale their business. Rachel leads the buyer experience team which focuses on creating transparency and building trust with buyers through user-generated content.