New Year, New Strategies: 5 G2 Moves You Can Make Right Now to Power Growth in 2024

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Rachel specializes in Partnerships & Integrations at G2 – her work is focused on building memorable and impactful GTM strategies fueled by partner ecosystem insights. With a knack for infusing her work with creativity and joy, Rachel measures her success not only by revenue, but also the harmony of cross-functional collaboration. When not working, she can usually be found hiking with her husband and dog, feeding her friends, or planning her next international adventure.