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New Year, New Strategies: 5 G2 Moves You Can Make Right Now to Power Growth in 2024

As the year kicks off, meet the moment and make the most of your G2 strategy.

Watch G2’s top marketing maestros, Robin Izsak-Tseng, Katlin Hess, and Rachel Gianfredi as they dive deep into five MVP moves to nail your takeoff in 2024.

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About

Robin Izsak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.

Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Rachel Gianfredi

Principal Product Marketer, Partnerships & Integrations

Rachel is the Senior Manager of Partner and Product Marketing at G2. Rachel has led marketing across multiple disciplines for over 10 years, honing in on her skills and knowledge across content, funnel, partnership, and product. Most recently, Rachel led product and channel marketing at Bombora.

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