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Optimizing your G2 profile

Join our Director of Customer Marketing, Katlin Hess, in our first-ever Office Hours session dedicated to optimizing your G2 Profile. In this session, we will walk you through best practices for setting up your G2 Profile, maximizing the impact of your page, and some G2 insider tips and tricks for profile conversion.

Meet the speakers.


Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Lauren McGrath

Enterprise Customer Success Manager

Lauren McGrath is an Enterprise Customer Success Manager at G2, where she has strategized with more than 150 G2 customers to build valuable, ROI-driven buyer intent programs & customized review generation engines. She builds success by listening to customer needs and drives impact through accountability.