eBook
Unlocking Customer-Led Growth with Reviews
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re...
G2 Guides & Tips
eBook
Intent Data 102: Advanced Buyer Intent Tactics for Sales and Marketing Roles
Learn sales strategies to personalize outreach, demand gen tactics to optimize targeting, and...
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
eBook
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate...
eBook
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
Report
ROI Study: G2 Marketing Solutions
4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth...
Guide
Secrets to Proving ROI with Intent Data
The guide to measuring the impact and value of buyer intent has officially dropped.
eBook
The Big Book of Intent
Cozy up on the couch and pause those notifications, The Big Book of Intent is here, hot off...
eBook
Intent-Driven Advertising: How to Lower Your CAC on LinkedIn
Crush social advertising uncertainty with the G2 Buyer Intent + LinkedIn Matched Audiences...
Report
2022 Software Buyer Behavior Report
Get your free report that charts a software landscape moving towards buyer control and...
Kit
Review Campaign in a Box
Getting started with review generation can be intimidating. That’s why we’ve put together this...
eBook
7 Ways Reviews Fuel B2B Company Initiatives
In this white paper written in partnership with Demand Gen Report, you will learn how to use...
Guide
How to Respond to Reviews
Learn how to respond to reviews. Responding to reviews acknowledges and address the comments...
eBook
How Customer Review Conversations Strengthen Buyer Intent
As a B2B marketing professional you are no doubt familiar with the challenges you and your...
eBook
Outreach Best Practices
So you've signed onto G2 and you are ready to start gathering reviews. Now what? With the...
Guide
Buyer Intent Data: The Ultimate Marketing Conversion Tool
This emerging trend in B2B marketing provides a treasure trove of real-time data insights just...
Video
G2 Review Validation Process
G2 was founded on the principle of bringing transparency to business technology research. That...
Report
The Impact of Advocate Marketing on Product Reviews
To study the effects of advocate marketing on customer populations, G2 analyzed the behavior...
Video
G2 Grid Explained
How does our Grid scoring work? The G2 Grid helps technology buyers visualize the marketplace...
Templates
G2 Report Announcement Templates
Congrats on being included in a G2 Report! You should be proud of creating a product your...