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Replay Ready: Churn No More, Keep (and Grow!) Your Customers

We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and profitable customer relationships. Keeping customers happy isn’t always easy, but our experts have seen (and done) it all.

Katlin and Anna are sharing their playbook on how to:

  • Use G2 intent data to proactively reach out to at-risk accounts
  • Track customer satisfaction and leverage customer voice data
  • Reduce churn, boost retention, and fuel expansion
Watch now

Meet the speakers.

About

Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Anna Niles

Senior Product Marketing Manager, Buyer Intent & Content Marketing 

Anna is the Senior Product Marketing Manager on G2’s Buyer Intent offering. She works cross-collaboratively across Product, Marketing, and Revenue teams to build and launch revenue-driving campaigns. Before G2, Anna worked at Atlanta-based companies like 22squared, Calendly, and CallRail.

Reverse the churn with G2.

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