Trust is your biggest barrier.
And your biggest opportunity.
Learn how to write
content that feels personal — even with AI in the mix.
Uncover what vendors
too often get wrong about their buyers — and how to get it right.
Understand how AI
is reshaping trust, credibility, and influence.
Create messaging and host
meetings that resonate with your audience, with advice from the experts.
Meet the speakers.
About
Devin Reed
Founder & CEO, The Reeder
Devin helps B2B marketing teams build content strategies that drive real business growth. He was previously Head of Content at Gong and Clari and is known for turning bold ideas into clear, high-performing content.
Jen Allen-Knuth
Founder, DemandJen
Jen is a seasoned B2B seller who’s closed $50M+ in deals and trained thousands of reps on how to break through buyer skepticism. She’s best known for her SKO keynotes and Sales team workshops that help sellers build outbound pipeline.
Palmer Houchins
VP, Head of Marketing at G2
Palmer Houchins is the VP, Head of Marketing at G2. Before G2, he served as a senior marketing leader at Mailchimp (acquired by Intuit) and CallRail ($125M+ in funding). Prior to that, he held marketing positions at digital music and entertainment-focused startups.