3 Ways to Use G2 to Get a Leg Up on Your Competitors

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

Laura Horton is Senior Director of Product Marketing at G2. Not only does Laura’s team support G2 Market Intelligence, as Product Marketers they use it, too! Prior to joining G2, Laura held leadership roles in B2B marketing at Pardot/Salesforce and Truist.