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Webinars
Unlock ROI: New G2 attribution and portfolio visibility
With longer buying cycles, shorter short lists, and smaller budgets, marketers are feeling...
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Want to turn customer voice into go-to-market gold? It starts with getting reviews. We'll show...
Account-Based Strategies to Fire Up Your GTM
This recording will arm you with the strategies and tactics you need to drive greater revenue,...
Stop Marketing in the Dark: Reach In-Market Buyers With Intent Data
Throwing marketing dollars at the wall and hoping something sticks? We get it. But what if you...
Is Your Sales Team Ready for the AI Takeover? (Hint: They Better Be.)
Join an executive panel that includes Udi Ledergor, Chief Evangelist at Gong; Michelle Vu, VP...
The hard facts about intent data
Whether you're feeling skeptical about intent data actually reveals or how it helps your...
G2U Edge
Making the Most Out of Every Review
Big news: G2 Office Hours just got a fresh coat of paint and a new name. Welcome to G2U Edge!
Replay Ready: Churn No More, Keep (and Grow!) Your Customers
We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and...
3 Ways to Use G2 to Get a Leg Up on Your Competitors
Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft...
How To Prepare for Reports Season
The ins, outs, and action plans to transform your G2 report cycle strategy.
Encore Edition: Tracking G2’s Impact on Your GTM
You asked. We answered. One of our top-rated Office Hours is back, ready to watch whenever you...
Spring Clean Your G2 Profile: Elevate, Optimize, Convert
Spring cleaning doesn’t have to be a chore. Join us and discover paid profile tune-up tactics...
Guides & Tips
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate...
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
ROI Study: G2 Marketing Solutions
4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth...
Secrets to Proving ROI with Intent Data
The guide to measuring the impact and value of buyer intent has officially dropped.
Success Hub
How to Maximize Your Brand's Visibility on Google with G2
Since it was launched in 1998, the Google Search Engine has changed how we find information.
February Office Hours: Reduce Churn and Win Big
Retention, expansion, churn – it seems like these words are on the tip of everyone’s tongue...
January Office Hours: Driving Growth with G2
With the new year comes a refocus on what’s working and what needs improvement. And maybe...
G2 Review Syndication: 5 Ways G2 Reviews Work Hard for You
The software as a service (SaaS) industry is overflowing with innovative solutions to tackle...
How to Use LinkedIn Sales Navigator and G2 to Prospect and Close Deals
It takes a special and specific formula to be great at closing deals. But what if you could...
Clicks to Customers: 5 Best Ways to Use Buyer Intent Data
Frustrated with marketing efforts that seem to fall into the void? Struggling to convert leads...
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