What’s new at g2
G2 Innovation Drops
Where software trends move fast and innovation moves even faster. Every quarter, we share bite-sized product updates to keep your go-to-market strategy ahead of what’s next. Stream the latest drops below to see what’s new.
Request a demoQ3 2026
Verified leads, custom advertising audiences, and additional MCP access points
Buyers stopped waiting a while ago. They research, compare, and decide faster than most GTM motions are built to respond, and every extra week spent on preparing a campaign, report, or lead handoff is a week lost to reaching your buyers. This quarter's launch is closing that gap.
G2 for Product & Customer Marketing
G2 for Product & Customer Marketing
- Gmail & LinkedIn Review Campaigns
- Launch Review Campaigns for Events in my.G2
- HubSpot Review Integration
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G2 for Content Marketing & Research
G2 for Content Marketing & Research
- Custom Research
- Expanded MCP Access + Marketing Intelligence
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G2 for Demand Generation & Sales
G2 for Demand Generation & Sales
- Custom Advertising Audiences
- Verified Leads
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UP NEXT:
G2 for Marketing Leaders
G2 for Marketing Leaders
- MCP
- Verified Leads
- Custom Audiences
- Agent Evaluations
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G2 for Buyers & Evaluations
G2 for Buyers & Evaluations
- Agent Evaluations
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Q2 2026
AI Agents, MCP, and the New Intent Stack
Buyer intent data is only as powerful as what you can do with it. This quarter, we’re launching new ways to put buyer signals into action and execute faster across your campaigns, CRM, and AI workflows.
G2 inside
your workflows
G2 for Product & Customer Marketing
- Gmail & LinkedIn Review Campaigns
- Launch Review Campaigns for Events in my.G2
- HubSpot Review Integration
Watch
Share
UP NEXT:
G2 for Demand Generation & Sales
G2 for Demand Generation & Sales
- Custom Advertising Audiences
- Verified Leads
Watch
Share
UP NEXT:
G2 for Content Marketing & Research
G2 for Content Marketing & Research
- Custom Research
- Expanded MCP Access + Marketing Intelligence
Watch
Share
UP NEXT:
G2 for Buyers & Evaluations
G2 for Buyers & Evaluations
- Agent Evaluations
Watch
Share
UP NEXT:
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