G2 Audiences | Target In-Market B2B Buyers with Buyer Intent Data

Built for every seat on the media team.

For media agencies

Ready-to-activate B2B audiences built on verified buyer behavior. Add G2's category-level segments to any DSP in minutes and improve campaign precision without a new data contract.

For brand marketers

Stop guessing who's in-market. G2 Audiences surfaces the companies actively researching your category right now so your brand spend reaches buyers who are ready to evaluate.

For demand gen marketers

Your Buyer Intent data already tells you who's in-market. Now activate it directly into LinkedIn, Reddit, The Trade Desk, DV360 and more — no CSV exports, no data lag.

All you pay for is impressions.

Syndicated Audiences

Pre-built, category-level audiences derived from G2 buyer intent category signals, enriched with contact-level data, and available for activation across 20+ DSPs and major ad platforms without requiring a direct G2 subscription. Available in 20+ DSPs via Bombora Curated Ecosystem Audiences.

Custom Audiences

G2 Buyer Intent subscribers can activate their account-level intent signals as live ad audiences, enrich data, and publish directly to the platforms where they already run campaigns — without leaving G2 or requiring additional data exports or setup.

FAQs

Why would a customer choose Custom Audiences over Syndicated Audiences?

Custom Audiences provides more filters and signals type, delivering more precision in targeting. The data is synced in near real-time, not point in time like Syndicated Audiences, allowing for more relevance.

Do G2 Audiences, Syndicated and Custom, include contact-level data?

Yes. Account level data in G2 is enriched with contact level data before being pushed to supported DSPs.

Is there any contact or subscription requirement for Syndicated or Custom Audiences?

No additional G2 contact is required but Custom Audiences does require a Buyer Intent subscription. Some advertisers may charge a premium CPM to publish to Custom Audiences.

Is Custom Audiences free for Buyer Intent customers?

Yes. There is no additional G2 contract/subscription required for Buyer Intent customers. Some advertisers may charge a premium CPM to publish to Custom Audiences.

Where can Custom Audiences ads be published?

Linkedin Ads, Meta Ads, Reddit Ads, Google DV360, Trade Desk, Amazon DSP, and LiveRamp are all supported

Where can Syndicated Audiences ads be published?

Syndicated Audiences are currently discoverable on theTradeDesk, DV360, Yahoo! DSP, StackAdapt, TransUnion, and LiveRamp Data Marketplace with 71 more DSPs available upon request through LiverRamp. Additional DSPs are awaiting approval.

What signals can Custom Audiences be built from?

All Buyer Intent signals are supported

What signals can Syndicated Audiences be built from?

There is a single dimension available for Syndicated Audiences called ‘Market Signals’ which populates based on a combination of category signals and profile visit signals from all profiles within that category.

Are Syndicated Audiences a live audience list?

No. Not really. In the moment of selection you are taking a snapshot of the audience based on the buyer intent signals, this is real-time, but the data is not continually synched.

Frictionless Intent-to-Campaign activation