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What’s new at g2

G2 Innovation Drops

Keep your go-to-market strategy ahead of what’s next. Every quarter, G2 highlights our newest platform capabilities. Watch the quick overviews below, or connect with our team to see how you can turn your brand into demand.

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The New my.G2 Unified Platform
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The New my.G2 Unified Platform
  • Use one platform for G2, Capterra, GetApp, and Software Advice
  • Manage your listings, reviews, ads, leads, and content in one place
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Advertising Across Four Marketplaces
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Advertising Across Four Marketplaces
  • Launch G2 ads to buyers on G2, Capterra, GetApp, and Software Advice
  • See estimated performance before you commit
  • Track budgets and results from one dashboard
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Related Blog
New Leaderboards: Agent Evaluations
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New Leaderboards: Agent Evaluations
  • Get agents evaluated across Customer Experience, SDR, and Voice AI
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Custom Research & Content Studio
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Custom Research & Content Studio
  • Turn real conversations into quantitative and qualitative insights
  • Use Content Studio (beta) to turn all G2 content and research into ready to use infographics, blog posts, social carousels, and more
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Related Blog
G2 for Product & Customer Marketing
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G2 for Product & Customer Marketing
  • Gmail & LinkedIn Review Campaigns
  • Launch Review Campaigns for Events in my.G2
  • HubSpot Review Integration
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G2 for Content Marketing & Research
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G2 for Content Marketing & Research
  • Custom Research 
  • Expanded MCP Access + Marketing Intelligence
Watch
G2 for Demand Generation & Sales
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G2 for Demand Generation & Sales
  • Custom Advertising Audiences
  • Verified Leads 
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G2 for Marketing Leaders
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G2 for Marketing Leaders
  • MCP
  • Verified Leads
  • Custom Audiences
  • Agent Evaluations
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G2 for Buyers & Evaluations
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G2 for Buyers & Evaluations
  • Agent Evaluations
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G2 inside 
your workflows
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G2 for Product & Customer Marketing
  • Gmail & LinkedIn Review Campaigns
  • Launch Review Campaigns for Events in my.G2
  • HubSpot Review Integration
Watch
G2 for Demand Generation & Sales
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G2 for Demand Generation & Sales
  • Custom Advertising Audiences
  • Verified Leads
Watch
G2 for Content Marketing & Research
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G2 for Content Marketing & Research
  • Custom Research 
  • Expanded MCP Access + Marketing Intelligence
Watch
G2 for Buyers & Evaluations
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G2 for Buyers & Evaluations
  • Agent Evaluations
Watch
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