G2 Innovation Drops
Keep your go-to-market strategy ahead of what’s next. Every quarter, G2 highlights our newest platform capabilities. Watch the quick overviews below, or connect with our team to see how you can turn your brand into demand.
Request a demoQ4 2026
my.G2 unified platform, cross-marketplace ads, and AI agent validation
The new G2 is here. G2, Capterra, Software Advice, and GetApp are all together on one unified platform. Reach more buyers with less lift, across reviews, ads, and content, all from a single place.
The New my.G2 Unified Platform
- Use one platform for G2, Capterra, GetApp, and Software Advice
- Manage your listings, reviews, ads, leads, and content in one place
Advertising Across Four Marketplaces
- Launch G2 ads to buyers on G2, Capterra, GetApp, and Software Advice
- See estimated performance before you commit
- Track budgets and results from one dashboard
New Leaderboards: Agent Evaluations
- Get agents evaluated across Customer Experience, SDR, and Voice AI
Q3 2026
Verified leads, custom advertising audiences, and additional MCP access points
Buyers stopped waiting a while ago. They research, compare, and decide faster than most GTM motions are built to respond, and every extra week spent on preparing a campaign, report, or lead handoff is a week lost to reaching your buyers. This quarter's launch is closing that gap.
G2 for Product & Customer Marketing
- Gmail & LinkedIn Review Campaigns
- Launch Review Campaigns for Events in my.G2
- HubSpot Review Integration
G2 for Content Marketing & Research
- Custom Research
- Expanded MCP Access + Marketing Intelligence
Q2 2026
AI Agents, MCP, and the New Intent Stack
Buyer intent data is only as powerful as what you can do with it. This quarter, we’re launching new ways to put buyer signals into action and execute faster across your campaigns, CRM, and AI workflows.
G2 for Product & Customer Marketing
- Gmail & LinkedIn Review Campaigns
- Launch Review Campaigns for Events in my.G2
- HubSpot Review Integration
G2 for Content Marketing & Research
- Custom Research
- Expanded MCP Access + Marketing Intelligence