Marketing Solutions
Products
- Profiles
  Build brand awareness and gain marketable feedback.
- Reviews
  Gain feedback about your products and services.
- Content
  Gain feedback about your products and services.
- Buyer Intent
  Use powerful intent data to market with certainty.
- Market Intelligence
  Make data-driven decisions with insider intel.
- AI Custom Research
  Unlock buyer insights before your market shifts.
Services
- Professional Services
  Unlock more value from your G2 investment.
- G2 Review Managed Services
  Get a steady stream of fresh reviews without the lift.
- Technical Consulting
  Bring G2 data into your daily workflows for greater business impact.
Solutions
Get Started with G2
- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- For Developers
  Use our Developer Portal to test API data.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
Reducing cost per lead
Boosting Pipeline Generation
Building brand and trust
G2 customer stories

G2 customers are delivering impact and leveling up their credibility. Get inspired by their stories.
Explore all customer stories What customers are saying about G2

769 reviews
Resources
Learn G2
- Resource Hub
  Our collection of content so you can thrive on G2.
- G2 University
  On-demand certs for marketing and sales.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
- Quick Start Guides
  Guides built to help you succeed.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2025 Software Buyer Behavior Report
  AI now means Always Included.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

Company
Join Us
- Careers
  Find your next career peak with us.
- Our Commitments
  We’re creating a place where every you can be you.
- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

Request a demo

G2 for Small Business

Where small businesses come to grow.

Establish your presence, earn buyer trust, and stay ahead of the competition. All the tools you need to grow — in one simple plan.

Get Starter

Tell your brand story

You’ve got a great story. Tell it with an upgraded G2 Profile that includes a branded banner, custom CTAs, and interactive content.

Build credibility with reviews

Collect reviews faster and earn badges to display proof where it matters most — your G2 Profile, your site, and your sales conversations.

Know your competition

See how your review trends and satisfaction scores stack up against competitors. Know where you stand. Know where to pull ahead.

Buy now

“Starter was the perfect balance. It let us start building credibility right away without overcommitting resources, while leaving room to scale into more advanced plans later.”

Burak Aksar

Co-founder

Read the story

What you get with Starter.

Competitor benchmarking

Know where you stand and where to pull ahead.

Review trends, satisfaction scores, and estimated search volume for up to 5 competitors.

Branded profile

Control what buyers see when they find you.

Custom banner, videos, competitive positioning section, downloads, and demo embed.

Review campaigns + credits

Collect more reviews without the manual lift.

G2-managed campaigns, $100 gift card credits, AI-assisted reviews from calls.

Badge licensing

Put your G2 badges to work everywhere.

Report, Milestone, and Annual badges for your site, decks, and outreach.

Review display widgets

Turn happy customers into social proof.

Embed reviews on your site. Respond publicly. Social proof at every touchpoint.

Custom CTAs

Move buyers from research to action in one click.

Send profile visitors to your trial, pricing page, or demo booking.

AI Sales Agent

Answer buyer questions 24/7.

Deployed on your G2 Profile and website. Answers buyer questions around the clock.

Profile analytics

See exactly what’s working on your profile.

Traffic, time on page, clicks, and review activity.

4x

Upgraded profiles generate 4x more reviews and 17x more traffic.

Tell your story. Build credibility. Stay ahead.

Get everything you need to grow your G2 presence and make the most of every buyer who finds you.

Get started for $299/mo

Questions? We've got answers.

What’s the biggest value of Starter over Free?

Starter unlocks key things you can’t do on Free:

Incentivized review campaigns (offer gift card incentives to drive more reviews)
A profile CTA button (send buyers to your site, a landing page, or a signup flow)
Badge downloads and usage rights (download and use the badges you've earned)
You also get review collection tools, basic performance insights, and more profile enhancements.

Who can upgrade to Starter?

Starter is exclusively for small businesses with 1–100 employees. If your company has over 100 employees, you’ll need to upgrade to Professional.

Can I cancel any time? What happens if I cancel?

Monthly: Yes. Cancel any time. Your plan stays active until the end of your current billing month.
Annual: Annual plans are a 12-month commitment.
Refunds: We don’t offer refunds.

After your plan ends, paid features like profile CTA, badge downloads, and incentivized campaigns won’t be available.

Can I switch between monthly and annual later?

Yes. You can change your billing cadence later from your billing settings.

What support do I get on Starter?

Starter includes in-app support and Help Center resources. Response times vary, but you’ll typically hear back within about 24 hours. A dedicated account manager is available on Professional.

How do admin seats work on Starter?

Starter includes up to 3 admin seats for your product. Admins can manage your profile, review collection, badges, and settings in myG2. Professional allows you to add up to 10 admins.