G2 for emerging brands

The era of AI growth starts here.

Competing with brands twice your size doesn't take a massive budget or a small army. It takes being the answer. When buyers ask AI who to trust, G2's authentic reviews are what it cites. Build your reputation, know your market, and show up in every conversation that counts — without the enterprise price tag.

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Be found in AI search & everywhere else

Put your product in front of 200M+ buyers on G2, in AI answers, and third-party marketplaces like AWS with fresh, verified G2 reviews that buyers and AI trust most.

G2 STARTER

The plan right-sized for emerging brands.

Setup is self-serve and takes minutes. No contract required.

Start for $299 a month or $2,999 a year (that’s 2 months free).

Get G2 Starter

What's included in G2 Starter

Upgraded G2 Profile
Competitor-ad-free experience
Custom call-to-action
Customer satisfaction insights
Always-on & incentivized review campaigns
$100 in review campaign credits
Rights to quote reviews and rankings
Access to badges
Ability to add on G2 Ads and AI Sales Assistant

Build trust where it counts

Reviews and G2 badges give you the immediate proof you need to compete with the big brands. Let your customers do the selling — on your profile, your site, and your sales decks.

Know the competition & your niche

See exactly where you stack up. Use competitive insights to find your niche, refine your messaging, and outmaneuver the competition. It’s the data lean teams need to play a bigger game.

“If credibility and trust are critical in your sales process, which is true for most B2B startups, G2 Starter is the fastest way to get there. It’s low-risk, simple to use, and provides immediate value by amplifying your customer voice in a trusted marketplace.”

Burak Aksar

Co-founder

Read the story

Upgraded profiles generate 4x more reviews, 17x more traffic, 2x more AI search citations

You’ve built a great product.  Let’s make sure buyers find it.

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Frequently asked questions on G2 Starter

What’s the biggest value of G2 Starter over Free?

G2 Starter unlocks key things you can’t do on Free:

Incentivized review campaigns (offer gift card incentives to drive more reviews)
A profile CTA button (send buyers to your site, a landing page, or a signup flow)
Badge downloads and usage rights (download and use the badges you've earned)
You also get review collection tools, basic performance insights, and more profile enhancements.

Who can upgrade to G2 Starter?

G2 Starter is exclusively for small businesses with 1–100 employees. If your company has over 100 employees, you’ll need to upgrade to Professional.

Can I cancel any time? What happens if I cancel?

Monthly: Yes. Cancel any time. Your plan stays active until the end of your current billing month.

Annual: Annual plans are a 12-month commitment.

Refunds: We don’t offer refunds.

After your plan ends, paid features like profile CTA, badge downloads, and incentivized campaigns won’t be available.

Can I switch between monthly and annual later?

Yes. You can change your billing cadence later from your billing settings.

What support do I get on G2 Starter?

G2 Starter includes in-app support and Help Center resources. Response times vary, but you’ll typically hear back within about 24 hours. A dedicated account manager is available on Professional.

How do admin seats work on G2 Starter?

G2 Starter includes up to 3 admin seats for your product. Admins can manage your profile, review collection, badges, and settings in myG2. Professional allows you to add up to 10 admins.