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G2 buyer intent

Find your best-fit buyers. Fill your pipeline.

Your next best customers are out there — searching for solutions like yours on G2 right now. G2 Buyer Intent makes it easy to find and connect with them so you can market more effectively, increase win rates, and make the most of your budget.

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Graphic G2 buyer intent product
 

You don’t need more leads. You need the right ones.

Generic clicks and anonymous traffic won’t get you far. G2’s verified intent signals show who’s researching your product, category, or competitors in real time — so your team can focus on the accounts ready to buy, personalize outreach, and close more deals while your competitors are still guessing.

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 Target

Strike while the
intent is hot.

Capture verified, real-time activity — not guesses— so you can see who’s researching you or your competitors, spot true purchase intent as it happens, and focus your effort on the accounts most likely to convert.

 Buyer Intent

Put signals to work across your platforms.

Turn real-time activity into immediate outreach by plugging buyer signals straight into tools like Salesforce, HubSpot, and Marketo. Trigger workflows, power lead scoring, and align sales and marketing in real time.

 Funnel

Drive pipeline and retention with every signal.

G2 gives revenue teams dynamic, verified, behavioral signals to act on immediately. Spot churn before it happens, uncover expansion opportunities, and speed up deals with contextual insights.

Quote

"G2 Buyer Intent has made my outreach much more effective. Engaging active buyers at the right time has significantly improved my conversion rates, making G2 Buyer Intent one of the most valuable tools in my sales toolkit."

Ryan Dolin, Tesorio
G2 Five Stars
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Improve conversion rates.

When your team focuses on the right accounts, momentum builds fast. G2 Buyer Intent helps you turn verified buyer activity into meaningful engagement so every outreach feels timely, every conversation hits home, and every deal moves forward with less friction.

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Make your ad spend go further.

Stop wasting budget on audiences that aren’t ready to convert. With verified, mid- and bottom-funnel intent data from G2, you can focus your campaigns on the accounts that actually matter. Reach active buyers, refine your targeting, and make every impression count.

These buyers mean business.

Over 100 million software buyers research on G2 each year. Only G2 provides verified, first-party intent data straight from where those decisions happen — not inferred clicks or secondhand traffic. 

Impact

Impact.com reduced its cost-per-lead by over 50%, lowering the CPL from $120 to $53, by activating campaigns based on G2 Buyer Intent.

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Integrate with popular CRM, Marketing Automation, Ad and ABM platforms.

Ready to see buyers researching your business on G2 right now?

What is a G2 Buyer Intent?

G2 Buyer Intent gives you a clear view into which of the 100M buyers on G2.com are actively researching your product, category or competitors. Unlike other providers that rely on inferred behavior, G2 delivers exclusive, verified signals—capturing actions like category research, competitor comparisons, pricing page visits, and direct engagement with your profile—so you know exactly which accounts are most likely to convert.

Frequently asked questions on G2 Buyer Intent

How is G2 Buyer Intent different from other intent data providers?

G2 Buyer Intent is based on verified buyer evaluation, not modeled or inferred behavior. Unlike topic-based or engagement intent that signals early research, G2 captures purchase-proximate actions taken by buyers actively comparing vendors, making it more closely aligned to pipeline and revenue outcomes.

What buyer actions generate G2 Buyer Intent signals?

G2 Buyer Intent signals are generated from high-intent actions, including:

  • Product and category page views
  • Competitor comparisons
  • Pricing page engagement
  • Review consumption and contribution
  • These actions reflect real evaluation behavior during the buying process.
Does G2 Buyer Intent integrate with Salesforce?

Yes. G2 Buyer Intent integrates directly with Salesforce. Intent signals can be routed into Salesforce to support lead scoring, account prioritization, routing, and sales workflows. This helps teams act on buyer activity in real time.

Does G2 Buyer Intent integrate with ABM and GTM platforms?

Yes. G2 Buyer Intent integrates with leading GTM and ABM platforms including 6sense, Demandbase, HubSpot, Outreach, and others. These integrations allow teams to activate buyer intent across advertising, outbound, scoring, and orchestration workflows.

Who should use G2 Buyer Intent?

G2 Buyer Intent is designed for:

  • Sales teams prioritizing in-market accounts
  • Marketing teams activating demand and ABM campaigns
  • RevOps teams improving routing and scoring accuracy
  • Revenue leaders focused on pipeline efficiency and ROI

It is especially valuable for teams selling B2B software with longer buying cycles and multiple stakeholders.

When should teams use G2 Buyer Intent in the funnel?

G2 Buyer Intent is most valuable in the mid-to-late stages of the buying journey. It helps teams identify accounts that have moved beyond awareness and are actively evaluating vendors. This supports prioritization, competitive plays, and late-stage acceleration.

Is G2 Buyer Intent meant to replace other intent or GTM tools?

No. G2 Buyer Intent is designed to complement existing GTM platforms, not replace them. G2 provides the buyer truth layer that powers execution in tools like CRMs, ABM platforms, and sales engagement systems.