<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1268168780589904&amp;ev=PageView&amp;noscript=1">

Winning with Trust in AEO • Innovation Event

Watch now
Watch now

THE ABM CONSULT

Intent-driven ABM
secrets revealed.

No matter your company’s size or shape, you can leverage intent data. G2, Demandbase, and Kibo’s marketing leaders share how teams can use intent data at all stages of the ABM journey. Make intent data fit your workflow and learn how to TRIPLE late-stage conversion.

 

 

Knowing when buyers are in-market for your products is ideal. But what can industry and competitor Intent signals tell you about your business? Turns out, a whole lot.

Join G2’s CMO Amanda Malko and Demandbase CMO Jon Miller where they’ll unpack how to leverage intent data at companies of all shapes and sizes — regardless of where they are in their ABM journey.

Justin Berger, Sr Director of Demand Gen at order management, e-commerce, and personalization provider Kibo, will join this call to share first-hand how he creatively used G2 Buyer Intent data to power Demandbase campaigns. His unique introduction to Intent-driven ABM led Kibo to TRIPLE their late-stage conversion and capture market share in a competitive industry.

This discussion will reveal proven methods for how companies of all shapes, sizes, and ABM maturity can:

  • Surface in-market accounts — that convert.
  • Uncover what ideal buyers actually care about — and what they don’t.
  • Create seamless buying experiences — from marketing and sales.

SPEAKER

ABOUT

ceo-consult-amanda-headshot

Amanda Malko
CMO, G2
G2_Logo_Red_RGB

Amanda Malko is the CMO of G2. She has nearly two decades of experience leading marketing for B2B SaaS businesses. Before G2, she led the partner program at Mailchimp (acquired by Intuit), helped build the digital marketing agency 360i (acquired by Dentsu), and served as a CMO advisor to several VC-backed SaaS companies.

ceo-consult-jon-miller

Jon Miller
CMO & Chief Product Officer, Demandbase
ABM-CMO-Consult-featured-image_demandbase-logo

As Chief Marketing and Product Officer of Demandbase, Jon is responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market. He has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, he was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. He earlier co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).

ceo-consult-Justin-berger

Justin Berger
Sr. Director, Kibo
ABM-CMO-Consult-featured-image_Kibo-logo

Justin Berger is the Sr. Director, Demand Generation at Kibo Commerce, a Vista Equity Partners Company. He is a B2B marketing leader, specialized in growing demand and driving insights. Before Kibo, he ran digital marketing at Monotype and revenue marketing at Olapic (later acquired by Monotype).