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Introducing G2’s
State of Software

Q4 2023

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Blink and by the time you’ve opened your eyes, the B2B software landscape has likely already changed. Evolved. Throttled forward. And only G2 has a direct lens into it in real time.

Now with The State of Software series from G2, our Market Research Team shares data on what’s changing in software each quarter. Rooted in insights from real reviews, web traffic, and product and category analysis, we illuminate emerging categories, what’s growing fast, and the product trends within those categories.

Your software authority.

Nobody but G2 maintains the most up-to-date, accurate, and comprehensive category taxonomies that authentically represent the world of B2B software. Our data is vetted, real-time, and stems from objective peer reviews.


average growth rate of the B2B software landscape over the past 5 years.


growth of the AI software market over the past year.


number of Security categories.

Where the data comes from.

  • 80 million+ global annual software buyers
  • 2,100+ categories
  • 150k+ products and services
  • 2M+ trusted B2B user reviews

Read The State of Software Report, Q4 2023

Read the report