84% of software buyers trust peer reviews to make decisions. The question isn’t if you need reviews—it’s how to turn them into revenue.
Show buyers why you’re the smart choice in a crowded market with trusted, authentic reviews. Build credibility and amplify your reputation using voice-of-the-customer content throughout the buyer journey.
“G2 works for us because it's actually customers who use the product and know the ins and outs, so the stronger parts of the product come out quickly.”
“Now, we can use G2 Intent Data on which mid-market companies visited G2 and enable the sales team to use those signals as outreach points while following up with digital marketing campaigns through the Demandbase integration with G2.”
Become a market leader—and show it off. Validate your solution as the smart choice with awards, reports, and GridⓇ placements that influence buyer decisions before they even contact sales.
Know which accounts are ready to buy—before your competitors do. Target in-market buyers at critical decision points while they’re actively researching on G2.
“We take all of this valuable data and leverage it to build in-market audience lists that inform our other advertising platforms such as LinkedIn.”
“As reviews come to G2, it’s important for us to respond to them, especially if a customer is unhappy.”
See what's coming before it happens. Predict customer needs, prevent churn, and adapt to market shifts to create growth opportunities.
—Brian Halligan, Founder & Executive Chairman
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