Frequently asked questions on G2 Buyer intent
What is G2 Buyer Intent?
G2 Buyer Intent identifies companies that are actively evaluating software solutions based on real buyer behavior on G2. Signals are generated when verified buyers research products, compare vendors, view pricing, and read reviews. This indicates late-stage purchase intent and goes beyond inferred interest.
How is G2 Buyer Intent different from other intent data providers?
G2 Buyer Intent is based on verified buyer evaluation on G2, not modeled or inferred behavior. Unlike topic-based or engagement intent that signals early research, G2 captures purchase-proximate actions taken by buyers actively comparing vendors, making it more closely aligned to pipeline and revenue outcomes.
What buyer actions generate G2 Buyer Intent signals?
G2 Buyer Intent signals are generated from high-intent actions on G2, including:
- Product and category page views
- Competitor comparisons
- Pricing page engagement
- Review consumption and contribution
- These actions reflect real evaluation behavior during the buying process.