Understand Buyer Intent

Build a foundation for understanding buyer intent in 5 minutes or less.

G2 Buyer Intent helps B2B sellers identify and capture buyers actively researching solutions by tracking their high-value online activity and purchasing behavior signals across G2.com, enabling more effective targeting, increased conversions, and optimized ad spend.

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Latest Content

BUYER INTENT

Buyer Intent integrations overview

Get started with integrating buyer intent into your existing systems in 5 minutes or less...

BUYER INTENT

Learn about Buyer Intent signals

Understand what signals are offered with G2 Buyer Intent in 5 minutes or less...

DATA

Get started with Prospect & Visitor Data

Learn the basics when it comes to tracking visitor data in 5 minutes or less...