G2 FOR PRODUCT MARKETING
Build market authority with real customer proof.
As search shifts to AI-driven discovery, generic messaging gets ignored. Analyst cycles lag behind the market. Competitors move fast. G2 equips Product Marketing with real-time customer voice, competitive benchmarks, and buyer signals. Sharpen your positioning. Strengthen your narrative. Prove your impact on revenue.
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Compete with clarity, not assumptions
Product Marketing shouldn’t be stuck defending messaging built on outdated research. When positioning isn’t grounded in real buyer sentiment, differentiation falls flat. G2 gives you continuous visibility into how buyers describe your product, your competitors, and your category so you can refine messaging, sharpen competitive strategy, and lead with authority.
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Bonusly went from 150–200 reviews per campaign to at least 1 new review every day with unincentivized in-app prompts.
Read the storyStay current with real-time market insights.
Outdated intel slows everything down. Keep your roadmap and messaging grounded in current buyer sentiment so decisions move as fast as the market.
- Get quarterly clarity. G2 Content refreshes every quarter, so your positioning, battlecards, and launch decks always reflect current market sentiment.
- See the full picture. Track customer sentiment, category movement, and competitor shifts in one dashboard. No scavenger hunt required.
- Ground your roadmap in reality. Get fast insights from real users — strengths, gaps, objections — with G2 AI Custom Research. It’s the data you need to refine your product roadmap and shape future features.
“G2 has been huge for us, it’s now our core source of customer truth.”
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–Evan Reiss, VP, Head of Marketing
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3x the review volume. 3x the insights. Zero headaches.
G2 makes it easy to gather, organize, and reuse customer proof, so you always have something credible to share.
- Grow advocacy at scale. G2’s Review Managed Services makes it easy to increase review volume — from a dozen to hundreds — without overburdening your teams.
- Show up where AI looks first. An upgraded G2 Profile structures your content, launches, and proof for both buyers and AI search engines.
- Invite conversation, not just clicks. G2 Discussions lets you interact directly with buyers on your profile, creating space for real questions, real answers, and unfiltered feedback.
“I’ve been pleasantly surprised by how much data we’ve been able to pull from G2. The metrics and market insights and comparisons that we’ve been able to gather have been extremely valuable.”
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–Sarah Robin, Head of Analyst Relations
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Equip teams with proof that wins deals.
Give Sales and Revenue teams evidence they need to shorten deal cycles and beat quota.
- Skip the approval maze. The G2 Content Subscription delivers licensed reports (Grid®, Momentum, and Index) and social assets you can use across decks, ads, and campaigns in minutes.
- Highlight outcomes that matter. ROI and results indexes focus on what buyers care about most: time to value, real impact, and results peers can stand behind.
- Handle competitive moments with confidence. Side-by-side comparisons give sales teams neutral, third-party proof to address doubt and achieve higher win rates.
"Without G2 Buyer Intent, we were missing out on those crucial signals that could help us time our outreach better and focus on the accounts most likely to convert."
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–Demi Hingeley, Product Marketing Manager
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From strategy shop to revenue engine.
With G2, Product Marketing isn’t just reacting to requests. You’re shaping strategy, influencing pipeline, driving revenue growth, and helping teams move with confidence.