G2 FOR SALES LEADERS
Cold outreach isn’t the problem. Chasing the wrong buyers is. With intent data and competitive signals from the 100M+ buyers on G2, your reps can zero in on the in-market accounts who are actively researching solutions like yours. That means shorter sales cycles and a pipeline of piping hot accounts.
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Visibility is a marketing metric. Account-level intent is a sales weapon. While traffic tells you who shows up, G2 Buyer Intent tells you who’s getting serious — the exact accounts researching your product, comparing you to competitors, digging into pricing, and more.
BetterCloud has seen a 3.6% increase in influenced deal win rates and an 81% increase in influenced deal size since incorporating G2 intent signals.
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Give reps the context they need to win. Instead of guessing who’s browsing, G2 Buyer Intent plugs intent signals directly into the tools your team already uses — like Salesforce, HubSpot, Outreach, and Salesloft — so reps know which accounts to engage, when to reach out, and how to show up prepared.
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Focus on the right buyers and make every signal count.
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