ON-DEMAND WEBINAR
The days of stuffing the funnel with unqualified leads are over. Savvy marketers are leveraging intent data to target in-market buyers with meaningful outreach.
Check out this on-demand webinar and hear how two SaaS marketing teams are hands-on with intent signals—powering a full-funnel demand strategy, and moving the needle with in-market prospects.
Watch today and walk away with invaluable intent data insights!
Plan
How to build intent data into your marketing plan, budget, and goals
Launch
How to leverage your tech stack to build killer omni-channel campaigns
Measure
How to prove the value of intent data through attribution and dashboards
ABOUT
Derek Ries
Senior Director, Marketing Ops & Analytics
Derek Ries is a Marketing Operations leader who helps SaaS companies achieve growth through scalable processes driven by integrated martech and predictive-driven models. With 10 years’ experience, Derek currently leads MOPs at BetterCloud, and has implemented B2B, B2C, ABM, and H2H strategies across several high growth companies.
Marnie Middlehurst
VP, Marketing
With over 25 years’ experience, Marnie has grown revenue for a range of B2B tech organizations. Known as a results-driven marketer who brings new and innovative marketing approaches to scale, Marnie has measurable success spanning multiple industries with a track record for increasing awareness, driving demand and revenue creation, evangelizing brand, and championing customer experience.
Alina Fu
VP, Product Marketing
With 15 years' experience inspiring and transforming teams with data and determination, Alina is currently leading product marketing for G2. Leveraging analytical skills, technical competency, and customer experience to grow brands into $1B+ businesses, Alina's depth of expertise includes product marketing, customer marketing, competitive intelligence, and demand generation.