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G2 Review Managed Services

Your most powerful proof — on autopilot.

The best way to build trust and get discovered? Authentic customer voice. Review Managed Services helps you collect it at scale with expert-led campaigns that consistently deliver the high-quality reviews you need to stand out and grow.

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The ultimate hands-free review strategy.

As buyers turn to AI search to find and shortlist software, the verified reviews AI trusts most are your ticket to the top of the chat. If fresh reviews are slow to come in or you don’t have the bandwidth to run campaigns, we’ve got you covered. Our experts keep reviews coming — so your brand keeps rising — without adding work to your plate.

Scalability
Faster outcomes.

Accelerate the moment when G2 starts driving more pipeline, visibility, and strategic insight.

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Less internal lift.

Let our experts handle setup, optimization, and execution so you can lighten the load for your teams.

Target
Solutions tailored to you.

We design solutions around your goals, systems, and workflows, not a one-size-fits-all playbook.

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“Making our customer success stories prominent was the turning point. With G2, we scaled feedback collection and discovered real, measurable impact in how prospects find and trust Aiven.”

—Jeff M., Head of Marketing and Growth at Aiven

What you get.

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Ideal reviewer targeting

Build stronger credibility with feedback sourced from the right roles, industries, and segments for each product.

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Multi-channel campaign execution

Your outreach runs across the channels proven to drive review volume, continually optimized for performance.

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Incentive management

Gift card fulfillment and incentive logistics are fully covered so reviews come in smoothly, globally, and compliantly.

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Budget management

Your review program stays efficient and effective with spend managed to deliver the best possible results.

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Custom reporting

Get real-time dashboards that track review volume, quality, and progress toward your goals.

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Strategic consultation

Access ongoing support on targeting, timing, and best practices to strengthen and scale your review program.

How it works.

Kickoff

Share your goals, audiences, and product priorities through a simple intake form.

Activate

We’ll launch your campaigns across email and other review-ready channels, refining as signals roll in.

Analyze

Our transparent reporting tracks progress and performance in real time.

Expand

Add additional products or shift to annual, always-on coverage as your strategy evolves.

Get more from G2.


Whether you’re just getting started, want more reviews, or are ready to plug G2 data into your systems, our team is here to help you get it done.

FAQs

How do I know if RMS is right for my team?

RMS is designed for companies that struggle to collect reviews consistently, have limited bandwidth for campaigns, face compliance constraints, or simply want to maximize their G2 investment without adding workload. If you want more reviews with less effort, it’s a fit.

What does G2 manage as part of RMS?

Everything — review outreach, messaging, sequencing, optimization, incentive logistics, budget management, audience refinement, reporting, and (in premium tiers) strategic guidance. Your team doesn’t need to run a single campaign.

Do we need to share customer data?

No. RMS can run without requiring customer lists, reducing legal and compliance overhead.

How quickly will campaigns launch?

Once the intake and order forms are completed, campaigns typically go live in about five business days.

G2 Technical Consulting

Put G2 data to work across your systems. From CRM integrations to data pipelines to AI ingestion frameworks, our expert architects and engineers turn raw signals into a revenue engine.

Core Features

Premium profile

  • Add product info, features, packaging & pricing, screenshots
  • Display company content and gated media
  • Interactive demo tours
  • Display security qualifications

Buyer exposure

  • Receive unlimited leads in real-time
  • Customize lead form
  • Customize G2 Profile CTAs
  • Lead integrations

Brand management

  • Collect reviews on your G2 Profile
  • Use awarded badges
  • Access to G2 Syndication
  • Reply to reviews as vendor
  • Review analytics
  • Share exclusive deals
  • Use reviews in sales and marketing

Admin functions

  • Access to in-app/my.G2 notifications
  • Unlimited G2 admins
  • Single sign-on
  • Analytics and reporting
  • Profile traffic analytics
  • Website redirect from G2 to a domain
  • G2 Track Your Prospects

Review Growth Features

Review generation

  • Review gathering landing page
  • G2 managed review campaigns
  • One (1) video review (includes MP4/license to repurpose)
  • Review collection integrations (Pendo, Medallia, Delighted)
  • Review collection API and widgets
  • Add live review booth

Review usage in sales and marketing

  • Custom questions on the review form
  • Share and embed key review quotes
  • Share user review widgets
  • Share Category and Live Grid® Widgets
  • Build custom reference pages

Review insights

  • Export review data (includes Snowflake access)
  • Access to review campaign performance
  • Review notifications powered by Slack

Buyer Intent Features

In-market buyer signals

  • Profile page visitor data for your G2 Profile
  • Category page visitor data for your choice of categories
  • Sponsored content visitor data in selected categories
  • Pricing page visitor data
  • Alternatives page visitor data
  • Comparison page visitor data
  • Technographic data via G2 Stack
  • Ideal customer profile signal filters

Actioning on intent

  • 20+ buyer intent integrations
  • Salesforce Connector*
  • Email notifications
  • Slack notifications
  • CSV export

Integrations

  • 6sense
  • Bombora
  • Cognism
  • DemandBase
  • Gong
  • Gainsight
  • Google Sheets
  • HubSpot
  • LeanData
  • LinkedIn Matched Audiences
  • LinkedIn Sales Navigator
  • Marketo
  • Metadata
  • Outreach
  • Pipedrive
  • RollWorks
  • Salesloft
  • Slack
  • Terminus
  • ZoomInfo

Content Subscription Features

All Content Packages include the following features:

  • Fully licensed content to include in marketing campaigns
  • Rights to cite specific performance metrics from G2 Reports as outlines in the
  • Content Usage Guidelines
  • 1 PDF G2 Report
  • Segmented versions of licensed G2 Reports
  • Content integrations
  • Choice of 2 from the below list (3):
  • 3 static social assets
  • 1 GIF social asset
  • 1 infographic

Choose the reports that best tell your story.

Category and Comparison Report Package

Promote the comparison of your product against competitors using aggregated evaluation criteria.

  • Category G2 Grid® Report
  • Comparison Reports

Momentum and Index Report Package

Promote the comparison of your product against competitors using specific evaluation criteria.

  • Momentum Grid® Report
  • Usability Index Report
  • Results Index Report
  • Implementation Index Report
  • Relationship Index Report

Additional content options are available. Ask us to learn more.

Market Intelligence Features

Product intelligence

  • Category Benchmarking dashboard
  • Product perception insights
  • Win/Loss insights
  • Buyer comparison data
  • Pricing insights

Data feeds and exports

  • Connect with Snowflake
  • Access data via API
  • Export review data from your product and competitors
  • Export chart data

Data accessibility

  • Unlimited users seats
  • See any competitor in any category your product is listed in
  • Get immediate access to new data sets when added
  • Benchmark against all categories you’re listed in