Frame 5 (1)

Turn market signals into your GTM advantage.

G2 insights—including Market Signals, reviews, category taxonomy, and market intelligence—are now available in Clay, bringing trusted context from the world’s largest software marketplace directly into the workflows GTM teams already run.

Activate G2 in Clay

Get hands-on help from G2's Technical Consulting team

Clay gives you the infrastructure to build any GTM play. G2 gives you the buyer signals to know which accounts deserve attention right now.

G2 brings 200M+ annual buyers across 2,400+ software categories, generating real signals about where demand is building. With G2 insights now available inside your Clay workflows, you can build smarter plays around accounts showing in-market activity.

Find the accounts that matter now

G2 insights show you which accounts are actively researching solutions in your category, so you can build Clay workflows around the accounts that warrant attention now.

Build smarter workflows

Add G2 as a data provider in Clay to identify which accounts are active in market, and enrich them with verified reviews, category taxonomy, and market intelligence for better segmentation, prioritization, and orchestration.

Act on buyer interest as it emerges

Automate the prioritization, routing, and engagement of accounts the moment buyer activity surfaces.

What data can
you activate?

Market Signals

Category-level in-market activity showing which companies are actively researching solutions in your software category.

Reviews

Verified ratings and sentiment across 200K+ software products, so you know how buyers actually evaluate the tools in your category.

Category Taxonomy

2,400+ software categories for mapping accounts to the markets they operate in.

Market Intelligence

Review velocity, satisfaction trends, and market presence scores for competitive context.

Already a G2 customer?

If you already use G2, you can connect your existing G2 data directly into Clay at no additional cost. And our team can help.

Work with a G2 expert