Credible, third-party B2B research that drives buyer decisions.

AI Custom Research delivers:

• Narrative insights in days, not months, using AI-led interviews and analysis that capture full buyer conversation and agent synthesis.
• Buyer language you can use immediately — tested quotes, messaging, and prioritized recommendations.
• Market-grounded context from G2’s buyer intelligence so insights are action-oriented, not academic.
• AI voice agents interview 100 to 400+ buyers in parallel, closing the gap between need and speed. 

Pricing note: Packages range from fast strategic briefs to fully branded custom reports and ongoing programs higher tiers and add-ons unlock more polished marketing assets and broader distribution support.

You can expect buyer-tested messaging, clear purchase triggers and objections, prioritized product opportunities, and campaign-ready assets that accelerate pipeline. Reports hosted on G2's Research Hub are published as crawlable pages, so they can be discovered after publication. Research Hub hosting is a paid add-on for custom reports. Deliverables are designed so marketing, sales, and product teams can take action without lengthy translation.

Add-ons to amplify ROI: HTML report landing pages, PR/social asset bundles, presentation design, sales enablement packs, or a calibrated release plan for external distribution.

We match interviews to the buyer personas you define, ensuring insights reflect your target market. Participants are sourced from G2's verified buyer community, your own customers (if provided), and trusted recruitment partners for more targeted or niche audiences.
We work with you during scoping to define respondent criteria and quotas, so the sample accurately represents your market.

Yes. G2 has worked with brands like Adobe, PayPal, Vivun, DemandBase and many more.

Yes. Every study is scoped to your objectives, target buyers, and output requirements. Options include short strategic briefs, full custom reports, branded marketing assets, and raw data.

• Full branding and design iterations (custom package)
• Social/PR asset packages (quotes, one-pagers, press-ready files)
• Audio/video assets or interview clips for marketing

Core deliverables are business-ready and tailored to the brief. Typical inclusions:

• Leadership-ready narrative report with prioritized recommendations
• Buyer quotes, tested messaging, and personas
• Presentation-ready decks

Paid extras: raw transcripts, data exports, additional design iterations, custom file formats, and audio/video assets are available on request.

Custom Research is typically delivered 4-6 weeks from signing. Synthetic reports are typically delivered in about 2 weeks. Sponsored research is typically live within days. Timing depends on scope.
AI Custom Research is designed to balance speed with depth, giving you high-quality, buyer-backed insights without the long timelines of traditional research.
Expedite option: If needed, we can prioritize recruitment and synthesis to accelerate delivery for an additional fee.

Quality is built into every phase: AI-enabled interviews capture the entire conversation; our synthesis analyzes full transcripts and blends G2 data for context; outputs are edited by experts for clarity and actionability. The result is insight that’s credible and operational.
Optional quality add-ons: third-party validation, additional analyst review, or a deeper expert consult (e.g., pairing insights with GTM strategy workshops).

Participant consent and options for anonymized reporting are standard. We work with recruitment partners and maintain respondent records securely. Specific privacy, legal, or compliance needs can be scoped and priced into the project.

This is offered as single projects or as a program (credits/subscriptions). Typical commercial models include one-off reports or packages purchased as credits. Pricing depends on respondent type and number, scope, and add-ons (e.g., custom recruitment, number of iterations, supporting social assets, or branded design, raw data export etc.).

Product leaders, marketing/demand teams, GTM leads, and executives all benefit from AI Custom Research, particularly teams that need buyer-validated messaging, product prioritization, or market narratives for PR and sales enablement.
Service extension: We also offer ongoing programs for teams that want regularly scheduled insights and campaignable content.

Request a quote or schedule a kickoff. We’ll scope objectives, audience, timing, and outputs, then provide a proposal that lists base deliverables and clearly itemizes recommended add-ons (social bundles, raw transcripts, branding, expedited timelines, etc.). Proposals lay out timelines, revision allowances, and optional extras so you can choose the package that fits budget and impact.

Yes. Raw transcripts and data exports are available as add-ons so internal analytics and product teams can do deeper work. We will include delivery formats and any additional licensing in the scoped proposal.

Iteration counts vary by package. Standard offerings include a defined number of revisions, and custom packages include more. Extra iterations are available as a billable add-on and will be called out in your proposal.

Yes. We offer turnkey production of campaign-ready assets as add-ons: social and PR bundles, designed decks and one-pagers, quote libraries for sales, and audio/video clips for content teams. These packages are priced and scoped based on branding and distribution needs.

Absolutely. We support multi-report programs and subscription/credit models so teams can get a steady cadence of buyer insight. Programs are scoped to deliver repeatable outputs, prioritized roadmaps, and bundled pricing for efficiency.