G2 buyer intent
Your next best customers are out there — searching for solutions like yours on G2 right now. G2 Buyer Intent makes it easy to find and connect with them so you can market more effectively, increase win rates, and make the most of your budget.
Generic clicks and anonymous traffic won’t get you far. G2’s verified intent signals show who’s researching your product, category, or competitors in real time — so your team can focus on the accounts ready to buy, personalize outreach, and close more deals while your competitors are still guessing.
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Capture verified, real-time activity — not guesses— so you can see who’s researching you or your competitors, spot true purchase intent as it happens, and focus your effort on the accounts most likely to convert.
Turn real-time activity into immediate outreach by plugging buyer signals straight into tools like Salesforce, HubSpot, and Marketo. Trigger workflows, power lead scoring, and align sales and marketing in real time.
G2 gives revenue teams dynamic, verified, behavioral signals to act on immediately. Spot churn before it happens, uncover expansion opportunities, and speed up deals with contextual insights.
"G2 Buyer Intent has made my outreach much more effective. Engaging active buyers at the right time has significantly improved my conversion rates, making G2 Buyer Intent one of the most valuable tools in my sales toolkit."
Ryan Dolin, Tesorio
When your team focuses on the right accounts, momentum builds fast. G2 Buyer Intent helps you turn verified buyer activity into meaningful engagement so every outreach feels timely, every conversation hits home, and every deal moves forward with less friction.
Stop wasting budget on audiences that aren’t ready to convert. With verified, mid- and bottom-funnel intent data from G2, you can focus your campaigns on the accounts that actually matter. Reach active buyers, refine your targeting, and make every impression count.
Over 100 million software buyers research on G2 each year. Only G2 provides verified, first-party intent data straight from where those decisions happen — not inferred clicks or secondhand traffic.
Impact.com reduced its cost-per-lead by over 50%, lowering the CPL from $120 to $53, by activating campaigns based on G2 Buyer Intent.
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