Frequently asked questions on G2 Market Intelligence
G2 Market Intelligence helps teams act faster and smarter with always-on access to market and customer insights. It enables sharper messaging, more confident strategy, and stronger deal execution by revealing how buyers evaluate solutions and how market dynamics shift over time.
The platform provides access to product satisfaction data, including NPS and key experience drivers, competitive comparisons, pricing and contracting insights, and win and loss intelligence across your category. These insights reflect what buyers say in their own words and how they behave during evaluation.
G2 Market Intelligence shows who is gaining traction, who teams are replacing, and where competitors are winning deals. With category-wide benchmarking and switching insights, teams gain clarity into competitive strengths, weaknesses, and emerging threats across the landscape.
Product marketing teams can use G2 Market Intelligence to validate messaging, sharpen positioning, and strengthen enablement with buyer-contributed sentiment. The data from the tool supports messaging decisions via real customer language and satisfaction drivers drawn from across the market.
G2 Market Intelligence surfaces competitive pricing benchmarks, perceived value, discount behavior, and contract norms across the category. Teams can use these insights to guide pricing strategy and reinforce value-based conversations with customers and prospects.
G2 Market Intelligence is used by product marketing, strategy, RevOps, sales enablement, and executive teams. It serves organizations that need a unified, cross-functional view of market sentiment and competitive performance to guide decisions.
G2 Market Intelligence is updated continuously, giving teams access to a live view of market shifts, buyer sentiment, and competitive movement. This ensures decisions reflect current market reality.
Teams can use G2 Market Intelligence to tighten their go-to-market messaging, pressure-test roadmap priorities, enable sellers with data-backed battlecards, and prepare executive narratives grounded in market truth. Insights can be easily filtered and exported to support deeper analysis.