9 in 10 B2B buyers say AI has changed the way they research. The buying journey has gone AI-first faster than anyone expected. G2’s latest research of 1,000+ B2B buyers found that:
Sales conversions from ChatGPT recommendations are up 436%.
1 in 2 buyers now start their search with ChatGPT or similar tools, a 71% jump in just four months.
55% of enterprise buyers rely on AI search more than Google.
As AI replaces search engines, trust signals (verified reviews, reputation strength, and authentic feedback) now determine which brands get recommended.
G2 helps software brands understand, improve, and amplify their AI reputation so when buyers ask, AI answers with your brand.
G2 enables us to target prospects who are actively searching for a product like ours, and connects them with authentic reviews from our customers.
Susann Kunz, Marketing Manager, Siemens Digital Industries Software
The in-app review lever makes the process of asking for reviews so simple and easy. Once it’s up, you just watch the reviews roll in.
Nick Power, Director of Marketing at Vecteezy
We leverage G2 with the 6sense and the LinkedIn Matched Audiences integrations so we can put the right message in front of prospects at the right time.
Whitney Donaldson, Director of Demand Generation, impact.com
My advice to anyone considering G2 Buyer Intent is: if you're a demand gen marketer, you have to get it. We tried other review sites, and G2’s data and reach is by far the most effective, and much higher quality.
Colin Chang, Manager of Marketing Programs at ZoomInfo
When you look at the buyer’s journey from a digital perspective, buyers really want to know what people are saying about specific solutions or platforms – and that’s what G2 does really well.
Luis Gonzalez, Head of Global Customer Advocacy, Alteryx