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G2 Review Generation

Proof that creates growth.

The secret to scalable growth? It starts with harnessing the voice of your customers. With an always-on G2 review collection engine, get authentic, marketable reviews that crank up your credibility and boost buyer confidence.

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Be known. Be trusted. Be credible.

Buyers trust their peers to give it to them straight. According to the 2021 G2 Software Buyer Behavior Report, 86% of software buyers across segments use peer review sites when buying software. G2 helps you create a review collection strategy that provides a steady stream of authentic customer feedback.

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More reviews, no sweat.

When it comes to review collection, G2 delivers. Run your own review campaigns, send customized invites, and launch landing pages and incentives.

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Collect reviews around the clock.

Morning, noon, or night, keep fresh reviews rolling in. With G2 integrations, turn on always-on review collection. Connect with your users across the customer experience and within your own platform.

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Let G2 lend a hand.

Leave the heavy lifting to us with Campaigns by G2. Our expert team is here to run digital campaigns for you and even collect reviews at your live events.

The Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey

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G2 and your favorite software meet.

Connect with G2 and get more value from the tools you love. Bump up your review count, collect customer advocates, and be a leader in social proof. Review integrations improve the quality and quantity of your authentic customer reviews, setting you up for success on the G2 Grid.

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Set off a scorching hot

Bottom line: review collection pays off big time, on and off of G2. Profiles with more reviews get more traffic, leads, and higher conversion rates. When you want the world to know who’s the best of the best, share your fancy accolades across campaigns to move prospects from click to customer.

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Make reviews work (harder) for you.

Reviews don’t just stay on G2. Share and embed your favorite reviews across your website and marketing campaigns with G2 Widgets and custom G2 Reference Pages. Provide social proof when it’s needed most.

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Content that converts.

With our Content Marketing Subscription, use G2 Reports and G2 Grids in marketing and sales to reinforce your category leadership and differentiate your products.

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Be everywhere.

G2 reviews automatically appear in some of the world’s largest cloud marketplaces. Expand your reach, showcase customer voice, and build buyer trust.


Customers who use G2-related messaging in their campaigns have seen a 30% higher click-through rate.

Thousands of top software providers drive growth with G2 Review Generation.


Oracle Analytics Cloud increases reviews, G2 profile page traffic, and raises money for charity.


ROI Hunter sees 1.5x increase in sales conversion rate during global pandemic establishing authority in a new market.


BoomTown collects 220 new user reviews with G2 to build brand awareness and promote more pipeline.

"G2 is the only review platform that made it quick and easy for our users to submit quality reviews and expand our customer share of voice."

Ryan SandersSenior Product Marketing Manager @ Keyfactor

Create airtight strategies with customer feedback.

Reviews aren’t just for buyers, your team benefits too. The next big feature idea, the winning positioning, the perfect case study candidate–they’re all right there in your G2 reviews. Get your hands on insights that help polish your marketing, inform your product strategy, and improve the customer experience.

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Your biggest questions, answered.

You can never have enough customer intel. Add up to two custom questions on your G2 Review Form and get the customer info you need to succeed. After, respond to reviews and keep the conversation going.

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Understand what makes you different.

Identify what customers love about you, and where you can improve, when you combine G2 Analytics with qualitative review feedback.

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Amp up the Insights.

Dive even deeper into the data with unique market intelligence you can’t get anywhere else but G2.

How to Assess Your Review Collection Strategy

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Words that move the world.

Never underestimate the power of empathy. So far, we’ve raised over $900,083 for those in need. When you write a review through G2 Gives, we donate $10 to a charitable organization.

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Rev up your review engine.

Connect with a G2 expert to learn how you can drive even more demand.