Frequently asked questions on Understand buyer intent
Does Buyer Intent show me the specific person visiting my page?
No. For privacy and compliance reasons (like GDPR), G2 identifies the account (company), not the individual person.
- How to solve for this: Most teams integrate G2 with tools like ZoomInfo or Apollo. When a company shows intent on G2, these integrations allow you to instantly find the "Buying Committee" (e.g., the IT Director or Marketing VP) at that specific company so you can reach out to the right people.
What is the difference between "Profile Intent" and "Competitor Intent"?
G2 tracks different levels of signals, and knowing the difference is key to your sales script:
- Profile Intent: Someone visited your specific profile or pricing page. This is a "hot" lead; they are actively evaluating you.
- Competitor/Category Intent: Someone is researching your category or a direct competitor, but hasn't visited you yet.
- The Strategy: Use Profile Intent for direct sales outreach ("I saw you were looking at our pricing...") and use Competitor Intent for "interception" marketing, such as running targeted LinkedIn ads that highlight why you are the better alternative.
How do I act on these signals in real-time?
Waiting to log into the G2 dashboard once a week usually means the lead has already gone cold. In 2026, the standard is to automate the signal flow:
- CRM Sync: Push intent signals directly into Salesforce or HubSpot to alert the account owner immediately.
- Slack/Teams Alerts: Set up a channel that pings your sales team the moment a high-value account (your "Tier 1" list) visits your G2 profile.
- ABM Automation: Automatically trigger a LinkedIn "Matched Audience" ad campaign for any company that compares you to a competitor on G2.