Your hub for eligibility details, promotion tactics, review collection strategies, and everything in between.
Connect with usG2 Reports are determined using meticulous methodologies. In fact, only about 3-4% of vendors achieve leader recognition. Want to climb the ranks? Try these tactics.
Be intentional by setting a goal for the number of reviews you want. You only need 10 to qualify for reports.
Leverage the right channels. Asking for reviews via email tends to knock it out of the park.
Rally the troops. Hit your teams up and align on who’s in charge of what.
Integrate G2 with popular tools like Pendo to automate review collection and make writing reviews easy for your customers.
Thank reviewers with incentivized campaigns. You can even set one up through G2 Gives, and we’ll donate $10 for every review written.
Being featured in G2 Quarterly Reports creates credibility, sets you apart from the competition, and captures demand from thousands of active software buyers. 10 reviews is all it takes to qualify. A few short?
Ads, landing pages, gated downloads, social assets, and beyond. See how winners have leveraged their rankings and report assets.
We can help you qualify for G2 Quarterly Reports.
Reports can be viewed in your my.g2 account.
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation.
For more information, view G2’s community guidelines.
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
We also added the following new lists in 2025:
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
Key differences between G2’s Best Software Awards and Market Reports include: