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The ins and outs of G2 Quarterly Reports. 

Your hub for eligibility details, promotion tactics, review collection strategies, and everything in between. 

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How to get more reviews.

G2 Reports are determined using meticulous methodologies. In fact, only about 3-4% of vendors achieve leader recognition. Want to climb the ranks? Try these tactics.

Plan, plan, plan.

Make it happen.

Be intentional by setting a goal for the number of reviews you want. You only need 10 to qualify for reports.

Leverage the right channels. Asking for reviews via email tends to knock it out of the park.

Rally the troops. Hit your teams up and align on who’s in charge of what.

Integrate G2 with popular tools like Pendo to automate review collection and make writing reviews easy for your customers.

Bonus Tip

Thank reviewers with incentivized campaigns. You can even set one up through G2 Gives, and we’ll donate $10 for every review written.

Being featured in G2 Quarterly Reports creates credibility, sets you apart from the competition, and captures demand from thousands of active software buyers. 10 reviews is all it takes to qualify. A few short?

We can help you run a review campaign.

Promoting your
G2 Reports ranking.

Ads, landing pages, gated downloads, social assets, and beyond. See how winners have leveraged their rankings and report assets.

Speak with a review collection expert.

We can help you qualify for G2 Quarterly Reports.

FAQ

How do I view G2 Quarterly Reports?

Reports can be viewed in your my.g2 account.

What are the G2 Best Software Awards?

G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.

How are the winners determined?

Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.

Read more about the methodology used to calculate G2’s Best Software Awards here.

How does a vendor become eligible for the awards?

To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).

Can software companies and products win multiple awards?

Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings

How are reviews verified and vetted?

Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation.

For more information, view G2’s community guidelines.

Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?

Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:

  • Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
    • This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
  • For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
    • We believe this change will provide a better representation of the top-ranked products for each functional product list.

We also added the following new lists in 2025:

  • Best Governance, Risk & Compliance Software Products
  • Best ERP Software Products
  • Best Supply Chain & Logistics Software Products
  • Best Hosting Software Products
  • Best Data Privacy Software Products
  • Best Healthcare Software Products
  • Best Non-Profit Software Products
  • Best Legal Software Products
  • Best Financial Services Software Products
  • Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?

All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:

  • Accessing their Best Software Award badge(s) in my.g2
  • Promoting their recognition via news announcements
  • Celebrating with customizable social media graphics
How will G2 celebrate the winners?

G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.

How are the Best Software Awards different from G2’s quarterly reports?

Key differences between G2’s Best Software Awards and Market Reports include:

    • Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
    • There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
    • Learn more here.
 

Best Software Awards

Seasonal Market Reports

Type of content

Award  lists 

Detailed reports

Access

Log-in is not required to view the award winners here.

Log-in to my.g2 is required to view reports here.

Cadence &

Published annually 

Published quarterly 

Depth and breadth of recognition

Products and vendors are recognized across dozens of lists segmented by three types: Best Software Companies, Best Software Products, and Best Software by Function. 

Products and services are recognized at the category level across thousands of reports broken out by category, company segment, geographic region, and report type (Grid®, Momentum, and Index reports). 

  • Grid® Reports offer a high-level overview of a category on G2, including which products have the most satisfied customers and largest presence in the market.
  • Index Reports offer a deeper dive into what matters most to buyers— product usability, implementation, relationship, and results.
  • Momentum Reports show which products are innovating and growing, which are remaining stagnant, and which are falling behind.

Eligibility criteria 

To be eligible for one of G2’s Best Software Companies or Products lists, a software company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024-December 31, 2024).

To qualify for inclusion in a Grid® report, a product or service must have at least 10 reviews in the corresponding category. Additional eligibility criteria and methodology for all G2 Market Reports can be found here. 

Scoring

Scoring for both G2’s Best Software Awards and Market Reports use verified user reviews and publicly available market presence data. However, rankings may vary based on: eligibility criteria and timeline, list/report categorization, and more. 

Read more about G2’s research scoring methodologies.