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Everything You Always Wanted to Know About G2 Reports

It’s report season! What does this mean for your company? We’re often asked how reports are scored, categories are created, and how to improve your positioning on the grid. Gain insights into your most pressing report questions straight from our VP of Research. You’ll walk away with:

•  Deeper knowledge on scoring methodology and the power of customer reviews
•  How category taxonomy is managed and how the algorithm works for reports
•  Examples from customers on how reports drive business growth and MQLs

Watch now and head into report season with confidence.

Watch now



Use G2 content to fuel campaigns that drive funnel conversion.


How to leverage the reports cadence and integrate content marketing into your strategies, campaigns, and goals


How to improve your brand and product perception with a solid understanding of how reports work


How to realize the value of G2 content and award badges and apply it to your success metrics

Meet the speakers:




Hailey Whitney
CX Manager. VoC & Customer Insights,
Active Campaign

Hailey is a Customer Experience (CX) expert who has spent whole career cultivating relationships with customers, aggregating feedback into intuitive reports, and identifying gaps in customer experience across all parts of an organization. Developed ActiveCampaign's customer advocacy review strategy for partner channels leading to a 65% increase in new reviews on B2B peer review sites over two years while maintaining the highest customer satisfaction ratings in our peer group.


Alina Fu
VP Product Marketing, G2

With 15 years of experience inspiring and transforming teams with data driven marketing, Alina is currently leading product marketing for G2. Leveraging analytical skills, technical competency, and customer experience to grow brands into S1B+ businesses, Alina's depth of expertise includes product marketing, customer marketing, competitive intelligence, and demand generation. 


Tom Pringle
VP Research, G2

Tom leads the analyst teams that define and manage the G2 taxonomy and its supporting methodologies, and driving the creation of data-driven thought leadership. Tom's entire professional experience has been in information technology where he has worked in both consulting and research roles. His personal research has focused on data and analytics technologies; more recently, this has led to a practical and philosophical interest in artificial intelligence and automation. Prior to G2, Tom held research, consulting, and management roles at Datamonitor, Deloitte, BCG, and Ovum. Tom received a BSc. from the London School of Economics. 

Beef up your reports knowledge.
And jump into the content marketing conversation.