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On-Demand Webinar

Investors' Search for the Next Big Thing in Software.

Watch us break down G2 and BCG’s new paper "Private Equity’s Search for the Next Big Thing in Software”. We’ll map telltale growth signs based on G2’s 1.8M+ reviews, four years of buyer traffic data, and taxonomy of 100,000 products in more than 2,100 categories.

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G2 rankings are a leading indicator for future company success, and we know the biggest companies of the future are on G2 today.

Jules Maltz
Partner, IVP

Data is the new currency.


Headcount informs revenue.

Predict customer adoption using growth in category headcount.


Net promoter score (NPS) forecasts sales growth.

Companies with the top NPS scores achieved 121% median growth between 2017 and 2021.


Reviews point to adoption and traction.

Accurately assess downmarket penetration using the median percentage of SMB customer reviews in each category.

Meet the Speakers:




Greg Emerson
Managing Director & Partner

Greg Emerson joined BCG in 2010. He’s a core member of the Principal Investors & Private Equity and Technology, Media & Telecom practices. He leads BCG’s technology capital businesses in North America and co-leads work globally. Greg’s interested in the intersection of technology and private capital. He leads over 50 due diligences a year in enterprise software, fintech, data, and consumer internet business. He manages, recruits, and develops BCG’s North America capital consulting team, leading the relationships with some of the world’s top technology investors.

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Clark O’Niell
Managing Director and Partner

Clark is a Managing Director and Partner in BCG's PIPE and TMT Practice Areas. He has spent his career serving both Private Equity and Corporate clients while covering software, hardware, and services. He has deep experience in M&A, portfolio strategy, digital transformation, strategic planning, R&D, sales and marketing, manufacturing, and supply chain. Previously, he worked in corporate strategy, M&A, and consulting roles at EY-Parthenon, EMC, and Bain & Company. He start his career as a technologist, developing microprocessors and assessing disruptive technology trends for IBM.


Amanda Malko
CMO @ G2

Amanda Malko is the global CMO of G2. She has nearly two decades of experience leading marketing for top B2B SaaS businesses. Before G2, she led the partner program at Mailchimp (acquired by Intuit), helped build the digital marketing agency 360i (acquired by Dentsu) and served as a CMO advisor to several VC-backed SaaS companies. 

Watch the webinar.

Use G2 data to effectively understand growth patterns.