Presented by:
It's time to re-imagine your entire funnel with an AI first approach. We've brought together the brightest minds in our industry to share how you can redesign your demand gen workflows, set up AI agents, and integrate analytics into every stage of your business.
You'll learn to master AI—from daily prompts to creating new workflows—and leave with:
"I don't think of AI as a replacement for people. I think of it instead as this thing that turbo charges everything we do."
VP of Research Insights, G2
"Winning the future requires that we re-architect our demand gen efforts to meet the AI-first world."
CMO, G2
"The new AI marketing funnel puts marketers back in the driver's seat, with total control and accountability to drive marketing generated pipeline, with AI at the center."
Director, Product Marketing, Qualified
"Today's most effective GTM teams define their Ideal Customer Signals, then leverage AI and Agents to monitor, synthesize, and take action before their competition."
Go-To-Market Engineer, Clay
"The role of a revenue leader in the age of AI is to create a team culture of learning and experimentation with strategic guardrails."
SVP Revenue, New Breed
Sponsors
Check-in, connect, grab a bite, and settle in.
The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.
Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.
You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.
Tim Sanders, VP of Research Insights, G2
To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:
Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.
Ali Lipman, Principal Growth Advisor, New Breed
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.
Yash Tekriwal, Head of Education, Clay
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
Jason Telmos, VP, Product Marketing Management, 6sense
Sydney Sloan, CMO, G2
Camille Marti, Sr. Director, Customer Success, Qualified
While AI presents countless opportunities for B2B marketers, it also introduces barriers to meeting buyers where they are -- with pipeline sourced from organic channels dropping significantly. In this session, learn how to overcome those barriers by orchestrating effective ad strategies on LinkedIn with personalized campaigns that improve ROAS.
Michael Pannone, Dir. Global Demand Generation, G2
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
Alex Lindahl, Go-to-Market Engineer, Clay
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Sponsors
Check-in, connect, grab a bite, and settle in.
The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.
Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.
You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.
Tim Sanders, VP of Research Insights, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.
Ashley Artrip, Go-to-Market Engineer, Clay
To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:
Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.
Jonathan Burg, SVP, Revenue at New Breed
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
Claire Ebben, Director, Product Marketing, Qualified
Latané Conant, Chief Revenue Officer, 6sense
Sydney Sloan, CMO, G2
While AI presents countless opportunities for B2B marketers, it also introduces barriers to meeting buyers where they are -- with pipeline sourced from organic channels dropping significantly. In this session, learn how to overcome those barriers by orchestrating effective ad strategies on LinkedIn with personalized campaigns that improve ROAS.
Lauren Atieh, Business Development, LinkedIn
Morgan Rochofski, Partner Marketing, G2
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
Alex Lindahl, Go-to-Market Engineer, Clay
Ashley Artrip, Go-to-Market Engineer, Clay
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Sponsors
Check-in, connect, grab a bite, and settle in.
The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.
Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.
You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.
Tim Sanders, VP of Research Insights, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.
Ashley Artrip, Go-to-Market Engineer, Clay
To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:
Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.
Jonathan Burg, SVP, Revenue at New Breed
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
Claire Ebben, Director, Product Marketing, Qualified
Ami Arad, Head of Evangelism, 6sense
Sydney Sloan, CMO, G2
We’re diving into AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.
Srikrishna Swaminathan, Co-Founder and CEO, Factors.ai
Lauryn Wells, Strategic Partnerships, LinkedIn
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
Alex Lindahl, Go-to-Market Engineer, Clay
Ashley Artrip, Go-to-Market Engineer, Clay
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Wednesday, September 17, 2025
Convene 22 Bishopsgate
22 Bishopsgate, London EC2N 4BQ, United Kingdom
Sponsors
Check-in, connect, grab a bite, and settle in.
Welcome to AI in Action
Sydney Sloan, CMO, G2
The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.
Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.
You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.
Tim Sanders, VP of Research Insights, G2
SEO traffic is down in 2025, but conversions are not. B2B buyers are increasingly starting their research in LLMs and validate on trust platforms like Reddit, YouTube, G2, and LinkedIn. The old Google funnel - search, click, convert - is breaking apart. In this session, you’ll get the latest research on how AI search is reshaping buyer behavior, plus strategies and tactics for auditing whether (and where) your brand shows up in LLMs and how to rebuild visibility and trust across the new front doors to demand. Walk away with clear next steps to win in an LLM-first world.
Kevin Indig, Advisor, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from those who’ve put these plays into action sharing how, why and what they learned along the way.
Archie Moore, GTM Engineer, Clay
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
Moderator: Sydney Sloan, CMO, G2
Latane Conant, CRO, 6sense
David Verwey, EMEA Vice President, INFUSE
While AI presents countless opportunities for B2B marketers, it also introduces barriers to meeting buyers where they are -- with pipeline sourced from organic channels dropping significantly. In this session, learn how to overcome those barriers by orchestrating effective ad strategies on LinkedIn with personalized campaigns that improve ROAS.
Ellen Hessels, Partner Manager, EMEA
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
Charlie Albuery, Solutions Consultant, G2
Sydney Sloan, CMO at G2
Enjoy lunch and interact with our partners to learn more from eachother and about how our solutions enable you to put AI into action.
CMO, G2
Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.
VP of EMEA, INFUSE
David Verwey has extensive experience incubating and scaling technology and marketing businesses across EMEA. As VP of our EMEA division and INFUSE’s DPO, David drives regional growth and operations, ensuring INFUSE delivers consistently successful, performance-driven, and innovative programs through trusted partnerships throughout EMEA.
Chief Revenue Officer, 6sense
A trailblazer in the field of revenue technology, Latané Conant approaches her role as Chief Revenue Officer at 6sense with a unique blend of data-driven innovation and audacious vision. With experience in every facet of the revenue organization, Latané brings an unparalleled depth and breadth of perspective to her leadership. As the driving force behind the company’s go-to-market team, she propels business growth through strategic and operational excellence across marketing, sales, customer success, partnerships, and professional services.
VP of Research Insights, G2
Tim Sanders serves as G2’s VP of Research Insights, driving the company’s market leadership in data-driven insights on the B2B software landscape. With 25 years of experience, Tim has held leadership roles at notable companies including Upwork and Yahoo, as well as being an early-stage member of Mark Cuban's broadcast.com. He is also a New York Times bestselling author, top-rated keynote speaker, management consultant, and Executive Fellow at the Digital Data Design Institute at Harvard. In this role, Tim enables researchers to deliver executive insights that drive adoption of AI and data centric business decisions.
Partner Manager, EMEA
Ellen is a Partner Manager at LinkedIn, collaborating with MarTech partners on products that deliver measurable value for customers. With 8+ years in partner management, go-to-market execution, and API integrations, she turns strategy into impact through data-driven, collaborative solutions.
Solutions Consultant, G2
Charlie has spent the last four years at G2, most recently owning Solutions Consulting for the company's EMEA customers. He's laser-focused on bridging the gap between technical complexity and business outcomes to enable data-driven go-to-market strategies supported by G2's unique dataset. Charlie came to SaaS from a buyer insights data consultancy and has an academic background in marketing strategy, which he's currently supplementing with a qualification in AI and Digital Transformation from MIT Professional Education.
Growth Advisor
Kevin is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor, and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian. Once a week, he sends The Growth Memo to 21,000 subscribers and regularly speaks at conferences around the world.
GTM Engineer, Clay
Archie Moore is Clay's first London-based GTM Engineer.