In Q4, buyers are preparing their tech budgets for the new year. And they’re coming to G2 to do it. Don’t miss out on the best opportunity to capture these eager software buyers.
Engage the over 100M shoppers a year on G2 and convert them into reliable, cost-effective pipeline. If you’re not doing it, your competitors are. And more than anywhere else, buyers on G2 are warm, low-funnel, and influential to purchasing decisions.
Q4 is the busiest time of the software shopping year, when G2 experiences its highest traffic. Shoppers are making their lists, checking them twice, and preparing their budgets for the next fiscal year. The time to capitalize is now.
With G2 Buyer Intent and “Track Your Prospects”, target shoppers that are actually in-market on G2. Access 50 million in-market behavior signals, filter them by ICP, and integrate them into your workflows for precise targeting and measurable results.
G2 reviews are “gold”. Hey, we didn’t say it, Salesloft did. From review collection to G2 Content licensing to active buyer targeting, Salesloft leveraged customer voice on G2 to drive $1M+ in pipeline. You can too.
Close the gap between marketing spend and ROI with crucial intel you need to reach the right audience at the right time, every time.
Doing more with less is the name of the game. Armed with data about who’s researching on G2 and when they’re doing it, maximize budget efficiency by deploying custom content with persuasive messaging at precise moments.
Attribution is key to understanding the success of intent-driven strategies. Setting up unique UTMs helps track performance from one campaign to the next and establishes efficiency benchmarks across your efforts.
With G2 Buyer Intent, improve your account and lead scoring by knowing who’s actually shopping and in-market. Integrate intent data into your existing processes, assess lead quality, and boost conversion rates.
Through G2 Partner Hub, activate integrations across your org for even more value. From enhanced sales engagement with G2 Buyer Intent + Slack to robust reporting with G2 Data + Snowflake, these integrations are easy to use. Get the data you need where you need it.
Plans are strategically built for maximum value and big growth—and you can mix and match for the perfect solution.
Activate Buyer Intent to access key data on who’s actively shopping, evaluating your competition, or checking out your category on G2. Then, target those shoppers and get the right message in front of them at the right time.
An optimized G2 Profile is the foundation to brand awareness and growth. Employ profile CTAs, G2 Grid and Reports content, and exclusive deals to drive site traffic and qualified leads.
A strong review strategy combined with licensed G2 Content turns the voice of your customers into a high-converting sales engine and helps power you up the coveted G2 Grids.
G2 Market Intelligence helps you make data-driven go-to-market decisions by translating millions of data points about buyer behavior, competitor trends, user sentiment, and customer voice into actionable insights.
