G2's CMO Consult

From Market Disruptor to Category Leader

Heavy hitters packed our 2022 Best Software Awards, and we're sharing their secret sauce. Current and former Gong, G2, and Salesloft CMOs will discuss how to build categories, educate the market, and lead lists for the long haul.

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Leave competition in the dust.

Cut through competitor noise by creating and staying on top of G2 category lists.

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Leverage customer voice.

Sharpen strategies across your company with customer voice as your vehicle.

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Align with buyer behavior.

Buyer behavior and needs change. Evolve your go-to-market strategies and keep pace.

Meet the speakers:

 

ABOUT

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Sydney Sloan
Former CMO
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Sydney Sloan has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney was most recently the Chief Marketing Officer at SalesLoft and has held senior leadership and advisory roles at Adobe, Marketo and Demandbase. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing landscape. Utilizing a variety of digital touchpoints and account-based strategies, she has established proven techniques for increasing customer engagement and loyalty. 

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Udi Ledergor
CMO
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Udi Ledergor is the CMO of Gong and a 5-time VP of Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He is also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and a start-up speaker. 

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Amanda Malko
CMO
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Amanda Malko is the global CMO of G2. She has nearly two decades of experience leading marketing for top B2B SaaS businesses. Before G2, she led the partner program at Mailchimp (acquired by Intuit), helped build the digital marketing agency 360i (acquired by Dentsu) and served as a CMO advisor to several VC-backed SaaS companies. 

Watch the webinar