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G2 Summer 2024 Reports

Marketing Solutions
Products
- Profiles
  Build your brand and capture demand.
- Buyer Intent
  Find customers primed to purchase.
- Reviews
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Solutions
Get Started with G2
- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  Pipeline generation, buyer intent, integration
- Salesloft
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- Resource Hub
  Our collection of content so you can thrive on G2.
- G2 University
  On-demand certs for marketing and sales.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2023 Software Buyer Behavior Report
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- Grid for Cloud Computing Infrastructure
  These vendors offer the ability to host computing capacity in an elastic, scalable environment.
- See all reports
Pricing

Company
Join Us
- Careers
  Find your next career peak with us.
- Our Commitments
  We’re creating a place where every you can be you.
- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

Request a demo

THE ABM CONSULT

Intent-driven ABM secrets revealed.

No matter your company’s size or shape, you can leverage intent data. G2, Demandbase, and Kibo’s marketing leaders share how teams can use intent data at all stages of the ABM journey. Make intent data fit your workflow and learn how to TRIPLE late-stage conversion.

Watch now

ABM-CMO-Consult-featured-image_header-graphic-email

Kibo’s success story.

Surface. Uncover. Create.

These are the secret ingredients to Kibo’s success. Justin Berger, Senior Director of Demand Gen at the order management, e-commerce, and personalization provider, surfaced in-market accounts, uncovered what buyers care about, and created a seamless buying experience.

How’d he do it? Intent-driven ABM. The outcomes? Tripled conversion. Boosted retention. Measurable growth.

Watch now

SPEAKER

ABOUT

Amanda Malko
CMO, G2
G2_Logo_Red_RGB

Amanda Malko is the CMO of G2. She has nearly two decades of experience leading marketing for B2B SaaS businesses. Before G2, she led the partner program at Mailchimp (acquired by Intuit), helped build the digital marketing agency 360i (acquired by Dentsu), and served as a CMO advisor to several VC-backed SaaS companies.

Jon Miller
CMO & Chief Product Officer, Demandbase

As Chief Marketing and Product Officer of Demandbase, Jon is responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market. He has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, he was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. He earlier co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).

Justin Berger
Sr. Director, Kibo

Justin Berger is the Sr. Director, Demand Generation at Kibo Commerce, a Vista Equity Partners Company. He is a B2B marketing leader, specialized in growing demand and driving insights. Before Kibo, he ran digital marketing at Monotype and revenue marketing at Olapic (later acquired by Monotype).

ABM for all.

Learn proven intent-driven ABM strategies.

Intent-driven ABM secrets revealed.

No matter your company’s size or shape, you can leverage intent data. G2, Demandbase, and Kibo’s marketing leaders share how teams can use intent data at all stages of the ABM journey. Make intent data fit your workflow and learn how to TRIPLE late-stage conversion.

“It’s time for the next evolution in B2B go-to-market strategies. We can’t keep doing the same things and expect different results. Fortunately, a new model, new processes, and new technology...have emerged to show a better way forward for every B2B company.”

- Jon Miller

The Clear & Complete Guide to ABX

Kibo’s success story.

Surface. Uncover. Create.

These are the secret ingredients to Kibo’s success. Justin Berger, Senior Director of Demand Gen at the order management, e-commerce, and personalization provider, surfaced in-market accounts, uncovered what buyers care about, and created a seamless buying experience.

How’d he do it? Intent-driven ABM. The outcomes? Tripled conversion. Boosted retention. Measurable growth.

Meet the speakers

ABM for all.