THE ABM CONSULT

Intent-driven ABM secrets revealed.

No matter your company’s size or shape, you can leverage intent data. G2, Demandbase, and Kibo’s marketing leaders share how teams can use intent data at all stages of the ABM journey. Make intent data fit your workflow and learn how to TRIPLE late-stage conversion.

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Kibo’s success story.

Surface. Uncover. Create.

These are the secret ingredients to Kibo’s success. Justin Berger, Senior Director of Demand Gen at the order management, e-commerce, and personalization provider, surfaced in-market accounts, uncovered what buyers care about, and created a seamless buying experience.
How’d he do it? Intent-driven ABM. The outcomes? Tripled conversion. Boosted retention. Measurable growth.
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Meet the speakers

SPEAKER

ABOUT

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Amanda Malko
CMO, G2
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Amanda Malko is the CMO of G2. She has nearly two decades of experience leading marketing for B2B SaaS businesses. Before G2, she led the partner program at Mailchimp (acquired by Intuit), helped build the digital marketing agency 360i (acquired by Dentsu), and served as a CMO advisor to several VC-backed SaaS companies.


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Jon Miller
CMO & Chief Product Officer, Demandbase
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As Chief Marketing and Product Officer of Demandbase, Jon is responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market. He has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, he was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. He earlier co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).


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Justin Berger
Sr. Director, Kibo
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Justin Berger is the Sr. Director, Demand Generation at Kibo Commerce, a Vista Equity Partners Company. He is a B2B marketing leader, specialized in growing demand and driving insights. Before Kibo, he ran digital marketing at Monotype and revenue marketing at Olapic (later acquired by Monotype).

ABM for all.

Learn proven intent-driven ABM strategies.