Your finger on the pulse of software:
market analysis & forecast based on 2023 trajectories
Sourced from G2’s incomparable wellspring of data, explore expert insights charting where software stands and what the future holds.
AI categories grew 44% YoY
That’s the fastest growth across all markets, indicating AI’s increasing impact.
AI, Security, & IT dominated trending markets
And earned leading Momentum scores. “Ease of use” and support were top concerns for reviewers.
AI’s presence was evident across essential software
CRM, Email Marketing, SEO Tools, and Project Management led the way in AI functionality.
AI enabled products were more likely to be recommended
AI enabled products scored higher in “ease of use” and “meet requirements” metrics. Overall, users were slightly more likely to recommend them.
2M+ shopped for Vertical Industry software
Buyers also flocked to Marketing, Marketing Automation, ERP, and Education tools.
69% of buyers expected ROI in under a year
The fastest time to ROI existed in Design, Housing, and Commerce. Longer ROI periods were present for HR, Supply Chain, and GRC software.
