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Plug into the pulse of software.

Discover what’s trending, what’s transformative, and what’s next based on the latest buyer data from the world’s largest—and most trusted—software marketplace.

75% of AI buyers see first-year payoff.

Design, Hosting, and AI tools pace in rapid value delivery. Among these front-runners, AI stands out with 75% of buyers reporting ROI within a year.

AI marches on, grows 38%.

At the close of Q2, the growth of AI platforms, tools, and infrastructure on G2 clocked in at 38%, adding a consistent stream of products over the past year.

Generative AI adds most products, image generators up 441% YoY.

Content creation is getting an AI makeover. Vendors are sprinting to meet demand, with AI image generators, AI chatbots, and code generators growing the most.

AI, GRC, & Data Privacy top Momentum rankings.

G2 Momentum scores reflect trends using satisfaction, company growth, and digital presence. Right now, AI, GRC, and Data Privacy are on high-growth trajectories.

Vertical categories dominate interest, #1 in traffic.

One size doesn’t fit all. Buyers continue seeking tools that address unique needs in education, real estate, and other verticals. As AI innovation spreads across industries, this trend is catching fire.

Key insights on Security, Sentiment, AI, & ROI.

G2 continues to be the place you go for B2B software. But it’s also the place you go for software insights. With over 180,000 product and services profiles, 2.7 million verified reviews, and 90 million annual visitors, G2 is positioned to provide you with unique insight into what’s shaping the software landscape right now. And all that data is rooted in authentic customer voice and buying behavior.

This State of Software edition focuses on G2’s most recent buyer indicators. We used AI to analyze buyer sentiment trends and examined how satisfaction with AI software varies by company size. We also dug deep into traffic patterns and value, identifying segments garnering the most interest and delivering ROI fastest (and slowest).

From the G2 Market Research team, we hope this edition helps you stay ahead of B2B SaaS trends and informs your GTM strategy, positioning you for continued growth.

Stay tuned for the next State of Software. In the meantime, send your feedback to research@g2.com.

– Shaun Bishop, G2 Market Research

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