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Secrets to Proving ROI with Intent Data

The guide to Measuring the Impact and Value of Buyer Intent has officially dropped.

Intent data identifies in-market buyers with precision and is one of the smartest ways to hit your revenue targets. But as marketers and founders, we can’t dish out dough for intent data unless it provides concrete, measurable results. And we can’t make that investment in the first place unless we know the ins and outs of maximizing its impact. 

In this guide, deep dive into the pro approach for evaluating campaign performance, and maximizing efficiency and ROI.

Grab your copy

Measure, test and visualize
intent performance.

Ruler

The 3 best practices for measuring intent data performance.

pipeline

Maximizing efficiency with intent and bringing impact to your whole org.

target-1

Executing an intent strategy with synergy across your tech stack.

Sara Koppes

Director, Marketing Ops
& Analytics

You have all this great data. You should utilize it in the campaigns you’re running. It ties back to the story of ROI because you can show how you were doing without intent data and then highlight the improvement on ROI after incorporating it.”

Sara Koppes

Director, Marketing Ops
& Analytics

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Download the guide on How to Prove ROI with Intent Data.