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Wednesday, September 11, 1 PM, Workshop Stage

How to Adapt Your Go-to-Market to Win in the Age of AI

AI’s got the B2B world buzzing, but it’s also turning buyers into tougher customers. Longer cycles, tighter budgets, and C-suites demanding instant ROI. Sound familiar? The good news: Sydney Sloan, G2’s new CMO, is sharing her playbook at SaaStr. You’ll learn about the new B2B buyer mindset (and how to work with it), tactics to accelerate sluggish sales cycles, and how to make your pitch stick when buyers are more discerning. Expect actionable strategies to keep your GTM ahead in an AI-driven landscape.