Frequently asked questions on G2 review widgets & reference pages
What are the different types of G2 widgets available?
G2 provides several plug-and-play display options that are easy to implement in just a few clicks. You can access these under Marketing Content in your My.G2 admin:
- Grid Widget: Embeds your current position in a specific category or report Grid® directly on your website.
- Review Snapshot Widget: Showcases up to 5 unique, industry-specific reviews for use in landing pages or email signatures.
- Review Spotlight Widget: Shares a single standout review in a customizable container built to match your brand.
- Testimonials Widget: Highlights up to 20 hand-picked, noteworthy reviews to share in display ads or on your website.
How do I curate specific quotes for my widgets and pages?
To highlight the most impactful moments within a review, you use G2 Crowd Quotes.
- Identify Proof: Navigate to Marketing Content > Crowd Quotes to search your existing reviews for quality quotes.
- Highlight & Tag: Select the specific text you want to feature, then add tags to organize them for later use in widgets or reference pages.
- Requirement: Note that some widgets require you to create these Crowd Quotes first before they can be displayed.
What are G2 Reference Pages and how should I use them?
A G2 Reference Page is a curated selling tool that highlights your best and most relevant reviews for a specific audience.
- Targeted Selling: You can build pages for specific segments (e.g., Enterprise), focus on a particular area of your solution, or directly address competitor objections.
- Auto-Generation: G2 offers an auto-generate option in the My.G2 admin to help you build these pages in just a few clicks.
- Adding Resources: You can add G2 reports or other downloadable assets like case studies as resources on these pages to drive mid-funnel deals.
- Quarterly Updates: It is a best practice to update these pages quarterly to keep the content fresh and relevant.