Frequently asked questions on G2 starter
What is the G2 Starter package and who is it for?
The G2 Starter package is a "growth-focused" tier designed for small businesses with 1 to 100 employees (and typically fewer than 7 product profiles).
- The Goal: It is built for companies that have outgrown the Free profile and want to begin actively managing their brand reputation and review generation.
- The Core Value: It unlocks Badge Licensing (Report, Milestone, and Annual badges), allowing you to use G2’s recognizable "Users Love Us" or "High Performer" graphics in your own marketing materials, email signatures, and pitch decks.
What key features are included in the Starter tier?
While it doesn't include the advanced Buyer Intent data found in higher tiers, it provides the essential tools for brand building:
- Upgraded Profile: A more robust, branded product page with custom Call-to-Action (CTA) buttons to drive traffic directly to your site.
- Review Generation Tools: Access to G2-managed review campaigns, including $100 in gift card credits to incentivize customers to leave honest feedback.
- Enhanced Content: The ability to add branded banners and upload resources like "one-pagers" or guides directly to your G2 profile.
- Basic Analytics: Insights into your profile's performance and review growth metrics.
How does the pricing work for the Starter package?
G2 uses an "introductory" pricing model to help small businesses get off the ground:
- Year 1 Pricing: The current rate is typically $299/month (or $2,999/year if paid annually, offering a 16% discount).
- Year 2 and Beyond: It is important to note that this is a promotional rate for the first year. In the second year, the price typically increases to $599/month (or $6,000/year).
- Comparison: This makes it significantly more accessible than the Professional or Enterprise tiers, which are designed for larger teams needing multi-product support and deep pipeline analytics.